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Innehåll tillhandahållet av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How Saas and Software companies can use Video Marketing
Manage episode 153592431 series 1094866
Innehåll tillhandahållet av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.
…
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101 episoder
Manage episode 153592431 series 1094866
Innehåll tillhandahållet av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.
…
continue reading
101 episoder
Alla avsnitt
×Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.
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1 Video Marketing Shorts #29 - How to Use Testimonial Videos 2:19
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A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.…
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1 Video Marketing Should Be Taught At College 21:24
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Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level.…
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1 Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017 2:04
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On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.…
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1 The Video Marketing Glossary - Part B 14:28
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This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.
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1 Video Marketing Shorts #27: What is a Video Storyboard? 2:25
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The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.…
The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.…
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1 The Video Marketing Glossary - Part A 14:33
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Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.
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1 Video Marketing Shorts #26 - Why Fintech Companies Must Use Video 2:55
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Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.…
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1 5 Things to Know About Video Marketing in 2017 30:10
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We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know about video marketing in 2017.…
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1 The Storyboard - A Blueprint For Your Video 31:20
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The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of Pencilmation, about the nuts and bolts of creating an effective video storyboard.…
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1 Why Fintech companies should use Video 25:39
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Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.…
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1 Video Marketing Shorts #25 Anatomy of a successful personalized video 3:31
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Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.…
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1 Anatomy of a successful personalized video 29:18
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Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.…
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1 Video Marketing Short #24 - Using Video to tell a Complex Story 2:46
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Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently. On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.
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