Optimizing a Mobile Tech Stack with Giulia Porter, VP of Marketing at Robokiller

The Stack

Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. Prior to Robokiller she was a customer success manager at HubSpot. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Leanplum and her personal favorite Looker to optimize the mobile tech stack.

In this episode, she shares her insights on mobile attribution; how it’s actually easier than web attribution because a mobile app typically has only a couple touches before someone installs the app. She also shares how Robokiller has been finding direct mail to be effective and why depending on your ICP, this might be a great route to consider. She also shares how Robokiller learned the hard way why load testing is so crucial when their app crashed due to a flood of customers after a nightly news spot.

If you want to learn more about Giulia’s perspectives on mobile tech stacks, we highly recommend her 2019 article “Stacking Your Tech Stack for Mobile App Growth”.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.