Building a Lean Stack with Martin Link, VP of Sales & Marketing at Monster Lead Group

The Stack

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin is focused on building a lean and efficient stack to drive revenue. He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack.

Martin’s goal with Monster Lead Group is to help a billion customers make better informed financial decisions. His stack includes tools like ZoomInfo for lead generation, Gong.io for AI-driven insights and Lucky Orange for heat maps and replays. We’ll dive into the outbound strategy Martin references that helped Aaron Ross secure 100 million in revenue for Salesforce. This involves breaking down leads into the categories; spears, nets and seeds. We’ll dissect the power of language and communication in sales and how incorporating human error into automated interactions can help increase believability.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.