Ep. 177, How To Make High Converting UGC Ads

The Smart Marketer Podcast

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.

“The act of using UGC is not what makes it work. It’s what is said, and how you go about the production of the ad.” Molly Pittman

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LINKS

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

Sweet Flexx, https://sweetflexx.com/