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Behind Enemy Lines: Event Crashers & Idea Snatchers
Manage episode 440455897 series 3568802
Innehåll tillhandahållet av Pete Wright and TruStory FM. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Pete Wright and TruStory FM eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This week on the Scalpel of Truth, Leisa tackles the epidemic of copycatting plaguing the medical aesthetics industry. From crashing competitors' events to shamelessly stealing marketing materials, Leisa exposes the unoriginal offenders who are more interested in quick fixes than building a brand with integrity.
This is an episode about the importance of authenticity. It’s about learning to embrace our unique strengths and invest in our own creativity. Forget the cheap knock-offs. Originality is the only facelift your brand needs.
But it's not all tough love and sharp wit. Leisa provides practical advice on cultivating genuine innovation, encouraging listeners to tap into their teams, engage with their patients, and even look outside the industry for inspiration. She reminds us that success in this business requires more than knowing the right injection techniques—it demands courage, creativity, and a commitment to ethical practices.
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