403: The Best Marketing Strategy Starts With Building A Brand That Matters

The Roofer Show

Marketing is a huge issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more!

Emily May is the owner of M and M Roofing, a commercial and residential roofing company in Lufkin, TX. Crystal Williams is the Marketing Strategist at Lemon Seed Marketing, also in TX. Emily has seen big successes at M and M Roofing because of her work with Crystal on all aspects of her marketing strategy. Emily and Crystal join the show to share their best tips to make the most of your branding and marketing strategies.

What you’ll hear in this episode:

● An overview of Emily’s work (as a nurse who bought a roofing company!)--and why she reached out to Crystal for brand and marketing help

● The benefits of a good mastermind group as an opportunity to collaborate with like-minded people and learn from them

● A look at Crystal’s role as a branding and marketing partner for contractors

● John’s biggest lesson learned about marketing: “Trust your marketing person–and let them do their thing.”

● Crystal’s philosophy of marketing—and how it has worked for Emily’s company

● Outperforming your competitors is easier than you think!

● “Be operationally prepared to book EVERY lead!”

● Your normal operational procedure should be to react and respond immediately to every lead.

● Every marketing plan should be curated for YOUR business.

● Is your three-legged stool wobbly? Learn three strategies to grow your business: operational excellence, pricing, and marketing.

● Questions to answer about your brand, opportunities to gather leads, CRM, sales process, digital footprint, and more

● Emily’s testimony about marketing success at M and M Roofing

● The marketing piece influences the sales piece of your business.

● Emily’s perspective of what’s working and what’s not working in marketing

● Meet “Roofus,” the armadillo mascot for M and M Roofing

Resources:

M&M Roofing

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