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The Paradox Of Outdoor Participation
Manage episode 430694328 series 3416878
Innehåll tillhandahållet av Colin True - outdoor industry journalist. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Colin True - outdoor industry journalist eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.
Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped.
And it begs the question: how will these numbers impact the industry?
In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.
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