The Profitable Website: Digital Marketing Secrets For Small Business Success podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

för 9 dagar sedan1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-now digital marketing strategies to attract new prospects to your website... and THEN how to speak to them in a way that means something to them, build a list of warm leads that you can then market your services to. Each episode is created to help inspire you to take action on the strategies that are proven to work best, so you can stop guessing, and start growing your small business into something bigger. In the end, you'll have a series of digital assets you can put on autopilot to do the hard job of attracting, and ultimately winning over cold prospects into flaming hot leads, and finally — the Holy Grail — paying customers who come back again and again. Whether you want to master Facebook ads, email marketing, video marketing, or website conversions, this is the show that will get you there the fastest. Join Wes McDowell today, and learn the tactics that will get results, generate more profits, and turn that business idea into an actual business you love. Online marketing made easy, Wes will show you the art of online business, and how to do it RIGHT.

135 episoder

The Profitable Website: Digital Marketing Secrets For Small Business Success

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updated för 3 år sedan

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1
The 10 Wordpress Plugins EVERY Small Business Website Needs 17:59

för 3 years sedan17:59

17:59

Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install! Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot. The plugins I’m gonna share with you will help you in these 5 ways: 1. Website creation (so you can get up and launched FAST) 2. Search optimization (so you can get found on the Google machine) 3. Communication (so your prospects can reach you way easier) 4. Security (so you never have to worry about hacking) 5. Speed (so you won’t lose any more clients to a site that takes its sweet time) This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too. Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night. Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

1
How to Get Traffic to Your Website — What's Working NOW! 18:49

för 3 years sedan18:49

18:49

You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation. So if you want to know how to get traffic to your website and IF you’re ready for a flood of traffic that’s ready to convert, listen now! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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How Youtube Can Amplify Your Small Business (with Lennon Bone) 46:35

för 3 years sedan46:35

46:35

I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach more people. So I'm super excited to have him on, to give a little bit of that knowledge to you guys as well. So listen now! Checkout Lennon Bone at https://videocreators.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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The Importance of an Online Strategy for Your Service Business (a Live Coaching Call) 45:09

för 3 years sedan45:09

45:09

A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bonghozian, where we talk about his training methods and put them online into an online course. Check out Saro Bonghozian here 👉 https://sarodogtraining.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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SEO Copywriting That Connects (with Kerry Campion) 47:45

för 3 years sedan47:45

47:45

If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they start to run the entire show. So listen now because this episode is going to be a really important one for you. Check out Kerry Campion here 👉 https://www.godsavetheserp.com Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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Facebook Lead Generation Ideas for 2022 (with Gavin Bell) 41:07

för 3 years sedan41:07

41:07

Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGavinBell Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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Email Marketing Still Works Like Crazy (with Ashley K DeLuca) 45:29

för 4 years sedan45:29

45:29

Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So listen now. Check out Ashley here 👉 https://ashleykdeluca.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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My Foolproof System for Wildly Profitable Testimonials 24:32

för 4 years sedan24:32

24:32

Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial . In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable testimonials that tell a start-to-finish story that your future clients can actually see themselves in. You’ll get my exact 4-step system to collect as many as you need to bust through every objection , and overcome every doubt your would-be clients have. This is game-changing stuff - so listen now! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

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How Reputation Marketing Can Grow Your Small Business Fast (with Shawn Hill) 38:40

för 4 years sedan38:40

38:40

Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews .) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online search results. So reputation marketing is 100% worth your time! And this week’s podcast guest is none other than Shawn Hill, who knows a thing or 2 about reputation marketing. His company Nice Job is built around it — and he’s got a TON to share with you about how you can get way more reviews AND how to make them count. By the end of this episode, you’ll have a complete action plan — so you can get as many reviews as you need to to solidify your reputation — and properly dominate your competition. Listen to the podcast now, and get those stars! ⭐️⭐️⭐️⭐️⭐️ Check out Shawn Hill 👉 https://get.nicejob.com Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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5 Easy Ways to Take Your Website from Cookie Cutter to Ultra-custom 24:46

för 4 years sedan24:46

24:46

It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can use with your theme, template or page builder that will make your website feel more unique than what you’d get right outta the box. If you wanna get to the good stuff on-the-go, listen to the audio podcast now. I can’t wait to share these customization ideas with you. Here are some tools I suggest you check out. ✔️ Icon pack that has the right kind of personality that you want to convey in your site, visit https://www.iconfinder.com . ✔️ If you want an animated illustration, visit https://lottiefiles.com . ✔️ Unlimited elements for elementor plugin, check out https://unlimited-elements.com . ✔️ Visit https://www.fiverr.com if you need help with your design. ✔️ Check out royalty free stock videos on youtube. Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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How to Market a "Boring" Business (A Live Coaching Call) 47:13

för 4 years sedan47:13

47:13

Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around. As you’ll hear in our conversation, nothing could be further from the truth. They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business. Listen to the live coaching call podcast episode now. Cuz there’s NOTHING boring about more business… Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack) 46:08

för 4 years sedan46:08

46:08

Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger? You gotta get 'em on your email list, that’s how . And the only way to do that is with an absolutely irresistible lead magnet. Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process. If this sounds like some kind of sorcery, fear not! In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets. We get into all the nitty-gritty details, including: ✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely) ✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now ✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!) I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better. So if you’re thinking of skipping this episode… Big mistake! Listen now! Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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Behind the Scenes: My 2-Prong System to Win More Clients on Linkedin 28:51

för 4 years sedan28:51

28:51

Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underrated marketing channels. In 2020, LinkedIn was voted the most trusted social network , AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter. In this week’s podcast episode, I’m taking you deep behind the scenes to know my dead-simple 2-step system — and how I get more business using LinkedIn. Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!) So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy! Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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The Secret to an Engaging Client-Generating Website (with Jules Dan) 33:47

för 4 years sedan33:47

33:47

On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them see that you’re the one who can help them the most. Here’s what we chat about today: ✅ The 3 ways to integrate your customer’s stories onto your website for maximum conversions and appointments booked. This puts boring website templates you see everywhere to shame! ✅ What to include in your ‘about me’ section to turn browsers into buyers (hint it’s not all about you!). The trick to lowering people’s BS detector is to include THIS one thing. ✅ How to take your website visitors from pain to pleasure with the right images. You’ll discover how to subconsciously display empathy and position you as the right person. Who knows… Just one idea you get from the podcast could add thousands to your bottom line. Listen to the podcast now and soak up all the secrets, then plan how you’ll add them on YOUR website this week! Check out more of Jules Dan 👉 https://julesdan.com Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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The Perfect Location Page Blueprint For Maximum Local Visibility 27:10

för 4 years sedan27:10

27:10

Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility. This is something you can quickly and easily add to your website in an afternoon — and trust me, it’ll make all the difference to your ability to rank and show up exactly where and when it matters to your local customers and clients. Surely, you’ll be in perfect shape to be found in map listings, resulting in more business. So if you’ve ever wondered what it takes to be featured in the coveted Google map 3-pack, listen to this podcast! It’s like a treasure map for your local business, so don’t sleep on this one! Cheers to the ultimate destination! Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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The Profitable Website: Digital Marketing Secrets For Small Business Success

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Liknande The Profitable Website: Digital Marketing Secrets For Small Business Success

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