From Data To Deals - How To Use Research To Capture A Prospect’s Attention

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The Profit Scale « »
From Data to Deals - How to Use Research To Capture a Prospect’s Attention - Ep. #40

1y ago 23:56

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🎯 Top Takeaway from Today's Episode

The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.

📌 Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support.

Strategy #1: Capture their attention using personalization
Strategy #2: Capture their attention using competitor analysis
Strategy #3: Capture their attention using industry statistics

📊 Statistics You Need to Know

59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (source)
You can increase email open rates by 23.8% by adding two extra words to the email subject line. (source)

💡 Take Action

Find one compelling industry statistics that you can incorporate into your emails and posts.

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