Ep 145 - The Hot List for Consumer Tech - Are You Prepared & Ready For Outreach?

The PR Playbook Podcast

Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10. CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year.
Be sure to check out of our Blog Post - The Tech Hotlist For Startups (LINK HERE), you'll see some of our outreach methods for events and CES. Today, we will have a quick chat about the consumer tech Hot List and who's on it, and which outlets are really the ones that are driving the most traffic and doing the most dynamic things in consumer technology.
Some tips to remember:

• Always do your background research on each reporter to identify timeliness and relevance.
• Read the reporter’s previous articles.
• Check for article collaborators who may also be good contacts for your story.
• If you’re searching for contacts, check the masthead of the media outlet which is usually on the “About us” or “Contact us” page. You may also find it in the media kit.

Our “Hot List” of breaking news reporters

The Verge, David Pierce | USA Today, Jennifer Jolly
Nicole Nguyen, WSJ | Alex Perry, Daily Beast/New Yorker
Mashable, Pete Pachel | Kim Komando
PC Magazine, Eric Zeman | Lauren Good, WIRED
Brian Chen, NY Times | David Carnoy, CNET
Alex Cranz, The Verge | Engadget, Nicole Lee
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Are you ready to start your list? Do you know which outlet to reach out to? Or, even how to reach out to reporters? We're here to help answer your questions.

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