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Ep 144 - Why A.I. isn't a threat to marketing & public relations - An Interview W/ Joe Zappa, CEO at Sharp Pen Media
Manage episode 379413334 series 2811020
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If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea? Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do? Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media. You'll learn the steps needed to have a successful PR strategy for your business.
Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.
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