Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes'

The Optimal Aging Podcast

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it.

Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people.

But whatever we call them, they’re offering a more attractive environment for people to live later in life, with individual homes, nice amenities, and lots of fitness and recreation activities.

What’s it like at one of these communities? Do they seem appealing to you? Well, that’s what we’re looking at today on Optimal Aging, the show about fitness, health and wellbeing for people over 50. Each week we explore what healthy living means for millions of people in this lucrative yet underserved market, with a focus on communications, content and making powerful connections. I’m your host Jay Croft of Prime Fit Content, which helps connect businesses with people over 50.

My guest today is Sara Carbonell, director of marketing at Amblebrook at Gettysburg in Pennsylvania. Amblebrook solves the “what do you call it” problem directly and simply: 55+ active adult living. It touts amenities like a pool and fitness center to social spaces, with lots of activities, including tons of exercise opportunities. Prices start in the 300 thousands and residences include single-family homes and villas that share a common wall.

It couldn’t be more different from my grandmother’s nightmares.

Online Resources
Amblebrook Gettysburg
Prime Fit Content – Engage the over-50 market

Kapitel

1. Innovative Active Adult Living Communities (00:00:00)

2. Luxury Active Adult Community Trends (00:10:57)