Kevin Wong from Lunar - The Power of Demos in Driving Retail Velocity for an Alcohol Brand
Manage episode 356524651 series 3446717
Av Kait Stephens upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.
In this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations.
In this interview, we cover how Lunar had a highly unusual launch direct-to-consumer online during the pandemic. And the brand cut its teeth going door-to-door in New York City.
Also covered in the episode:
- Bringing minority representation to an industry that is 93% white
- Creating an end-to-end brand experience across restaurants, retail, and at-home
- The unique challenges of building an alcohol brand
- Thinking about your business as a backable asset
Key takeaways:
- If you can make it in New York City as a brand, you can make it anywhere
- The best way to improve your marketing is by talking to customers
- It’s essential to show the human element of your brand.
- You need to repeat where your customers can buy over and over on social media
- You make money in retail, but you build a brand in restaurants
Where to find Kevin Wong:
Linkedin: https://www.linkedin.com/in/kevinhwong/
Twitter: https://twitter.com/wovenking
Instagram: https://www.instagram.com/drinklunar/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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