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Kevin Wong from Lunar - The Power of Demos in Driving Retail Velocity for an Alcohol Brand
Manage episode 356524651 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations.
In this interview, we cover how Lunar had a highly unusual launch direct-to-consumer online during the pandemic. And the brand cut its teeth going door-to-door in New York City.
Also covered in the episode:
- Bringing minority representation to an industry that is 93% white
- Creating an end-to-end brand experience across restaurants, retail, and at-home
- The unique challenges of building an alcohol brand
- Thinking about your business as a backable asset
Key takeaways:
- If you can make it in New York City as a brand, you can make it anywhere
- The best way to improve your marketing is by talking to customers
- It’s essential to show the human element of your brand.
- You need to repeat where your customers can buy over and over on social media
- You make money in retail, but you build a brand in restaurants
Where to find Kevin Wong:
Linkedin: https://www.linkedin.com/in/kevinhwong/
Twitter: https://twitter.com/wovenking
Instagram: https://www.instagram.com/drinklunar/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
52 episoder
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