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Should marketers feel threatened by AI?
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Alex Collmer, the founder and CEO of analytics platform VidMob thinks that AI is a transformative force that will permanently change the way we live and operate. This, says Alex, goes for all kinds of jobs and skills including creativity.
So, should marketing professionals be scared of AI coming for their jobs? Not according to Alex who says that all of these tools for data insights cannot be fed straight into generative AI platforms like Midjourney. Human creativity and creative thinking is still very important.
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