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How the buying world should change with Anna Berry - Multichannel Success S4e2
Manage episode 440580194 series 3556349
Innehåll tillhandahållet av David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of the Multichannel Success Podcast, Mark had an insightful chat with Anna Berry, a seasoned buyer from John Lewis, and our regular co-host, David Worby, who also has a background in merchandising. We delved into how the roles of buyers and merchandisers differ yet complement each other in retail.
Anna shared her journey and experiences while highlighting the importance of teamwork between buyers and merchandisers for a successful product assortment. We also explored how eCommerce has transformed the buying process, with online sales becoming a significant part of the business.
The conversation touched on the growing role of data and AI in retail, emphasizing the need for agility and customer-centric strategies. Overall, it was a fascinating discussion about the evolving landscape of retail buying and merchandising.
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