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Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
Manage episode 402526686 series 3250539
Innehåll tillhandahållet av Louis Shulman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Louis Shulman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.
As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry.
His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.
In this episode, we discuss:
🔥 Charles’ most controversial opinions about Facebook ads
🚀 How to get started with paid media
💸 The benefits of increasing your ad spend
🚫 Why no other platform can compete with Meta
🧘 Removing Self-worth from Success
🏦 The Power of Fractional Banking
🌟 Much more
Chapters:
00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies
00:07:11 - A New Paradigm: Understanding the Power of Tools
00:14:24 - Aligning Media Buying Strategies
00:17:54 - Prioritizing Efficiency on Facebook
00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth
00:25:38 - Removing Self-worth from Success
00:29:17 - The Power of Fractional Banking
00:37:21 - The Benefits of Increasing Volume
00:40:58 - Shifting Thinking on Cost Caps
00:44:41 - The disconnect between performance and success in the agency industry
00:48:19 - Advertising Strategies on Different Platforms
00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It
00:55:48 - Effective Project Management and Transparency
Connect with Charles Tichenor IV:
→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
→ Twitter: https://twitter.com/CTtheDisrupter
→ Website: https://www.disrupterschool.com/
Resources Mentioned in the Episode:
→ The Social Dilemma: https://www.thesocialdilemma.com/
→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork
→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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