206: How to Sell Successfully and Authentically with Nikki Rausch

The Lisa Pezik Show

Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven, is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process.

With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.

Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically.

In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss:

6:09 what buying signals are and ways to act on those signals

7:42 what not to say when someone asks for your pricing

9:37 what the selling staircase is and why it’s important to know what step you are on

11:58 the two big missteps we make (in business and in life)

20:08 what you need to do in order to gain long-term referrals

23:32 why you shouldn’t chase clients

25:53 how to ask permission to sell to someone

32:39 why it’s a good thing to attract and repel customers

If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at yoursalesmaven.com An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki on all the social media platforms:

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://www.linkedin.com/in/nicolerausch/

If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”