Ep211 – Stop Making Sales Weird with Sara Torpey

The Inside Story Podcast with April Adams Pertuis

Selling can be tough for a lot of people, especially if it doesn’t come naturally. Whether it’s the fear of being rejected, feeling awkward about promoting yourself, or worrying about coming off as too "salesy," it’s easy to see why so many struggle with it. But the truth is, selling doesn’t have to feel uncomfortable. When you approach it with confidence and authenticity, it can actually be a natural extension of the work you love to do.

In this episode, I’m excited to sit down with Sara Torpey, a former educator turned business coach who’s helping people rethink how they approach sales. Through her program Selling for Weirdos, she helps service-oriented entrepreneurs embrace their unique approach to sales without feeling pushy or fake. If selling has ever felt awkward or overwhelming for you, this conversation is a must-listen!

Join me and Sara as we talk about:

• The challenges in selling, especially for service-based entrepreneurss
• How Sara shifted careers from teaching to sales, to eventually launching her coaching business
• Her sales philosophy, ABG or Always Be Giving (I love this acronym!!), and how to lead with service and generosity
• A mindset shift around instances when people say “no” – and this is a good one!
• Being confident in your offer and your expertise

I hope this conversation with Sara has inspired you to rethink how you approach selling and feel more confident about sharing what you offer with the world. Remember, selling doesn’t have to feel forced or uncomfortable when you lead with service and authenticity.

Interview links

• Check out Sara’s programs and offers here
• Connect with her on LinkedIn

Join her Facebook group, Uncomplicating Business for Teachers, Helpers, and Givers

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