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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks)
Manage episode 341139375 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
Mighty Networks is the only platform where you can bring your community, courses, memberships, and content into one place under your own brand—and level up to your own branded apps when you're ready.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
Mighty Networks: https://www.mightynetworks.com/
Creators Calculator: https://creatorscalculator.com/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e0IlId
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:15) - The Creator Economy explained and how it has evolved into a community of entrepreneurs
(3:24) - The beginning for Jane at Mighty Networks
(4:05) - Who is Mighty Networks and how they support Creators in their own business path
(5:40) - The importance of communities for content creators and the main components to create a “real” community that they own
(8:56) - What is the difference between an “audience” and a “community”
(11:30) Sustainability within the Creator Economy and how to achieve this
(13:32) The type of interactions happening now within creator communities
(16:06) Engagement within communities and the importance of “the big purpose”
(21:20) The potential revenue numbers within creator communities
(27:22) How to use a community as part of a value journey
(29:42) How communities differentiate across different cultures and the world
(31:30) Challenges faced within communities and Mighty Networks
(37:30) Building community businesses that provide value for their followers despite the current climate
69 episoder
