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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Reporting on The Creator Economy w/ Amanda Perelli (Business Insider)
Manage episode 341821973 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
Amanda Perelli on Insider: https://www.businessinsider.com/author/amanda-perelli
Amanda's Twitter: https://twitter.com/arperelli
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3R2
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:40) Who is Amanda Perelli and how she started her career
(3:00) From YouTube Reporter to creator economy reporter
(6:45) More people are paying attention to the creator economy
(9:20) How does Amanda Perelli spend her day?
(13:20) Why it is essential to talk with content creators and transparency about influencers' pay rate
(23:00) The Do's and Don'ts when you outreach to a reporter - Some tips on how to properly engage with a journalist
(30:10) How to report on new social media features and industry news
(33:35) What Amanda is researching on at the moment
70 episoder
