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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts
Manage episode 344633461 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more!
⚡️ Full Episode: https://link.chtbl.com/influencermarketing
Halle's website: https://halleroberts.online/
Halle's Instagram: https://www.instagram.com/hallerobbe/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS
Show Notes:
1:10 - Halle Robert’s career start background
4:25 - Influencer strategies based on brands that Halle has worked with and currently works with
10:10 - Psychology behind Influencer marketing
12:58 - Approach to an evergreen versus a niche Influencer
14:10 - Finding the “right” Influencer for a brand
16:00 - Influencer marketing automation
16:58 - Management of influencers
21:28 - When should an Influencer reach out for management support
25:03 - Prioritizing your time as a creator
30:22 - New social media apps that Halle is experimenting with
32:02 - How to reach out to Halle
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
70 episoder
