Predictions for The Creator Economy w/ Evan Britton (Famous Birthdays)

The Influence Factor by The Influencer Marketing Factory

On this week’s episode of The Influence Factor, we have Evan Britton, Founder of Famous Birthdays, an online catalog dedicated to sharing celebrities birthdays and other key facts about them, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the creator economy, progression of platforms, and more!

• Famous Birthdays: https://www.famousbirthdays.com/
• Evan's Twitter: https://twitter.com/evan_britton

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🎧 Listen on:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:05) - What is Famous Birthday?

(2:48) - How did Famous Birthday come to fruition

(3:18) - Stats going back to the beginning of the Creator Economy

(5:13) - Reading traffic to anticipate Creator fame

(7:00) - Evolution from Musical.ly to TikTok

(9:20) - Social channels based on purpose and format

(10:50) - Payment trends for platforms

(13:27) - Opinion on paying for additional features/enhancements on social platforms

(15:00) - Platforms prioritizing Creators

(17:50) - Creator barrier of entry and compensation

(22:35) - Value of the Creator Community for brands

(26:00) - Predictions for Instagram and Reels for 2023

(28:22) - Thoughts on LinkedIn’s future

(29:40) - AI generated content in 2023

(32:00) - Final thoughts on the creator ecosystem