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From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Manage episode 399687988 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.
Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.
He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(00:52) - Calum’s missions and purpose
(04:18) - Gymshark's early adoption of influencer marketing
(08:28) - Importance of accessibility and relatability
(10:23) - Building successful long-term partnerships
(13:38) - Social commerce vs brick and mortar
(16:12) - Community events
(17:49) - Future look at influencer marketing and the creator economy
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
117 episoder
Manage episode 399687988 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.
Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.
He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(00:52) - Calum’s missions and purpose
(04:18) - Gymshark's early adoption of influencer marketing
(08:28) - Importance of accessibility and relatability
(10:23) - Building successful long-term partnerships
(13:38) - Social commerce vs brick and mortar
(16:12) - Community events
(17:49) - Future look at influencer marketing and the creator economy
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
117 episoder
Alla avsnitt
×1 From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) 26:17
1 Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James) 29:41
1 The Future of Social Commerce w/ Sarah Penna (Orca) 23:49
1 Building the Next Generation of Content w/ Max Levine (AMP Studios) 22:55
1 From Creator to Strategist w/ Austin Null (McKinney) 29:37
1 Jordan Matter’s Path to 25M Subscribers 25:14
1 How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) 27:16
1 Audience-First Content Strategies w/ Dace de la Foret (Nationwide) 29:15
1 The Creator’s Attorney w/ Tyler Chou 43:18
1 The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr) 23:15
1 The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) 25:39
1 Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group) 26:45
1 Investing in YouTube Creators w/ Sarah McNabb (GigaStar) 21:45
1 Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL) 36:44
1 How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence) 27:34
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