Covering The Creator Economy w/ Kaya Yurieff (The Information)

The Influence Factor by The Influencer Marketing Factory

This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor.

The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more!

• The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqg
• Kaya's Twitter: https://twitter.com/kyurieff

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L

🎧 Listen on:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:08) - Kaya’s career background

(2:27) - Creator coverage topics

(3:22) - How Kaya prioritizes what news to feature

(5:12) - Morning routine

(7:15) - Do’s and don’ts of outreach pitches

(10:26) - Shift in sharing across social media platforms

(13:47) - Community versus an audience for a creator

(18:38) - Myths revolving around the Creator Economy and Kaya’s role

(21:47) - Initial data on private companies in the Creator Economy

(26:26) - Other resources of interest for Kaya

(28:42) - Untapped markets within the Creator ecosystem

(30:58) - How will platforms tackle burn out

(33:04) - How to get in touch and follow Kaya