AI in Marketing: A Conversation with Valeria Sarmiento

The Human Code

Harnessing AI in Marketing: A Conversation with Valeria Sarmiento
In this episode of The Human Code, host Don Finley talks with Valeria Sarmiento about the integration of artificial intelligence (AI) in the field of marketing. Valeria shares her journey from starting in affiliate marketing to becoming a senior manager and how AI tools like ChatGPT and Perplexity have revolutionized her workflow. She discusses the benefits of using AI for creative processes, newsletter creation, blog writing, and in making marketing strategies more efficient. Despite the advantages, Valeria also addresses the challenges of working with AI, including the tendency to rely too much on AI without adding a human touch and the issues of AI-generated content sometimes being too generic. Additionally, she suggests that AI tools could improve in terms of speed and memory retention. The conversation also touches on how AI can be seen as a collaborative partner in the workplace, and the importance of using AI responsibly, especially in professional domains where expertise is crucial. Valeria advises both upcoming and established professionals to embrace AI to stay competitive and shares how AI tools are becoming essential in job descriptions within the industry.
00:00 Welcome to The Human Code: Unveiling the Intersection of Tech and Humanity
00:50 Diving Deep with Valeria Sarmiento: Marketing, AI, and the Human Touch
01:30 AI in Marketing: A Game-Changer for Creativity and Efficiency
03:11 Mastering AI Tools: Tips and Insights from Valeria
06:10 The Challenges and Future of AI in Professional and Personal Life
12:22 Advice for Navigating AI in Your Career: From Newbies to Veterans
18:42 Closing Thoughts: The Future of AI and Its Role in Our Lives