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Aligning Brand Consistency Across Channels
Manage episode 442832487 series 2832703
Innehåll tillhandahållet av Stewart Steel. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Stewart Steel eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:
1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.
2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.
3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.
4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.
5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.
Have a read at our original article on Good’s Website.
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