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How To Scale A Food Business with Annette Conrad
Manage episode 341724281 series 2928125
Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years.
After the first two years of selling her cookies, her “side business” had practically taken over her home, so she added a commercial kitchen to her home in order to expand.
And expand she did! Today she still operates from that home-based commercial kitchen, but she now has a team of people to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.
The numbers are simply staggering. Annette’s largest order of over 3,000 cookie decorating kits included 44,000 separate gingerbread cookie pieces! And sometimes Annette and her two employees will make up to 2,000 custom decorated cookies in a single day.
In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience.
Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful.
What You’ll Learn
- Why you don’t need to pay for advertising
- Who you should talk to when you’re a vendor at food shows
- How to sell your products to event planners
- How Annette creatively pivoted her business when the pandemic shut down her sales
- Why you should narrow down your menu
- Mistakes to avoid that prevent creators from scaling their business
- How to hire a team of people who are just as passionate as you
- Why you should take your time when building your business
- How to find balance when making custom decorated items
- What to know when determining a price for corporate orders
- How Annette landed orders from Google, Amazon, Pinterest, Dropbox, Dell, and other major brands
- How to use LinkedIn to grow your food business
- How to increase your odds of getting promoted in the media
- When to say no, and the consequences of saying yes
- How to ship custom decorated cookies without them breaking
- How Annette is turning her expertise into a side business as an influencer
Resources
Edible Impressions website (LinkedIn | Facebook | Instagram)
5 Pro Tips for How To Ship Decorated Cookies with Confidence & Zero Breakage (Annette’s free shipping PDF guide)
Cookie Decorating Hobby to Business 101 (Annette’s Facebook group)
annetteconrad.com (guidance for food entrepreneurs)
The Spruce Eats – Best Online Cookie Decorating Classes (Edible Impressions listed as “Best For Events”)
Get full show notes and transcript here: https://forrager.com/podcast/71
123 episoder
Manage episode 341724281 series 2928125
Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years.
After the first two years of selling her cookies, her “side business” had practically taken over her home, so she added a commercial kitchen to her home in order to expand.
And expand she did! Today she still operates from that home-based commercial kitchen, but she now has a team of people to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.
The numbers are simply staggering. Annette’s largest order of over 3,000 cookie decorating kits included 44,000 separate gingerbread cookie pieces! And sometimes Annette and her two employees will make up to 2,000 custom decorated cookies in a single day.
In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience.
Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful.
What You’ll Learn
- Why you don’t need to pay for advertising
- Who you should talk to when you’re a vendor at food shows
- How to sell your products to event planners
- How Annette creatively pivoted her business when the pandemic shut down her sales
- Why you should narrow down your menu
- Mistakes to avoid that prevent creators from scaling their business
- How to hire a team of people who are just as passionate as you
- Why you should take your time when building your business
- How to find balance when making custom decorated items
- What to know when determining a price for corporate orders
- How Annette landed orders from Google, Amazon, Pinterest, Dropbox, Dell, and other major brands
- How to use LinkedIn to grow your food business
- How to increase your odds of getting promoted in the media
- When to say no, and the consequences of saying yes
- How to ship custom decorated cookies without them breaking
- How Annette is turning her expertise into a side business as an influencer
Resources
Edible Impressions website (LinkedIn | Facebook | Instagram)
5 Pro Tips for How To Ship Decorated Cookies with Confidence & Zero Breakage (Annette’s free shipping PDF guide)
Cookie Decorating Hobby to Business 101 (Annette’s Facebook group)
annetteconrad.com (guidance for food entrepreneurs)
The Spruce Eats – Best Online Cookie Decorating Classes (Edible Impressions listed as “Best For Events”)
Get full show notes and transcript here: https://forrager.com/podcast/71
123 episoder
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