Writing India's pop culture with Devaiah Bopanna

The Filter Koffee Podcast

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2+ y ago 1:10:22

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In this episode, Karthik speaks with Devaiah Bopanna - one of India's most sought-after creator entrepreneurs. They speak about creating the CRED ads, Devaiah's time being in the writer's room at AIB, and founding India's first DAO (Decentralized Autonomous Organisation). They also speak about how pop culture is panning out in India - from sports to audio to comedy to crypto and NFT. Devaiah speaks about running a company in the metaverse and how it is different from the physical world. He also speaks about how the creator economy is likely to unfold and how brands will leverage it in the next few years.

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