Leading Through Crisis and Innovation with Anastasiia Pustylnyk, CEO at Aimbulance

The emPOWERed Half Hour

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You can be brilliant and inspiring, but your impact is limited without people to challenge and support you.
In this week’s episode of The EmPOWERed Half Hour, we dive deep into strategic marketing, leadership, and resilience with Anastasiia Pustylnyk, CEO and partner at Aimbulance.
Anastasiia isn't just a powerhouse in the business world—she’s a beacon of adaptability, guiding her team through the challenges of war, economic upheaval, and the ever-shifting landscape of the marketing industry.
Anastasiia shares her journey from joining Aimbulance as a junior manager to leading the company as its CEO, all while navigating the complexities of a full-scale invasion in Ukraine.
Through her story, you'll gain insights into the power of teamwork, the importance of adaptability, and the role of leadership in times of crisis.

Key Moments You Won't Want to Miss:

• Steering Aimbulance Through War: Anastasiia shares firsthand how she managed Aimbulance’s operations amidst the chaos of Ukraine’s full-scale invasion, focusing on practical strategies for navigating crisis and uncertainty.
• From Junior Manager to CEO: Discover the critical milestones in Anastasiia’s journey from joining Aimbulance as a junior manager to becoming its CEO, including key decisions and growth opportunities.
• Building a Supportive and Challenging Team: Learn about Anastasiia’s approach to creating a team that not only supports but also challenges ideas, and how this has been instrumental in her leadership journey.

About Anastasiia:
Anastasiia is the CEO and partner at Aimbulance, a strategic marketing agency, the COO at Anima.help, and a Business Partnership Consultant at INSCIENCE Business. She is also a student at Harvard Business School, the youngest visiting professor at Kyiv Mohyla Business School, and a jury member at Effie Awards Ukraine. She is also a curator and mentor at a program "Be" which helps women who lost their jobs during the War in Ukraine to start new careers in the IT and Creative Industries
With a passion for driving business growth, Anastasiia specializes in delivering outstanding results that exceed client expectations. Through collaborative leadership, she inspires a creative and motivated team to push boundaries and achieve remarkable outcomes.
Connect with Anastasiia Pustylnyk:

• Website
• Facebook
• Instagram
• LinkedIn

Mentioned on the Show:

• Take care of your mental health, decode your anxiety, and check yourself at

Anima.help

Follow Becca Powers:

• Website
• Instagram
• LinkedIn
• Facebook

Kapitel

1. Introduction (00:00:00)

2. How Becca and Anastasiia Formed Their Partnership (00:02:51)

3. Anastasiia’s Journey from Entry Level to Executive (00:05:20)

4. What Aimbulance Is All About (00:07:03)

5. What Challenges Did They Have to Work Through? (00:09:00)

6. How Support and Collaboration Can Turn Dreams into Reality (00:14:21)

7. The Importance of a Team That Challenges and Supports You (00:16:09)

8. Learning Through Mistakes (00:20:15)

9. Why Anastasiia Is So Passionate About Her Work (00:23:25)