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Rethinking the Role of Customer Experience with Maxie Schmidt

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Manage episode 437551447 series 3333377
Innehåll tillhandahållet av Gregorio Uglioni. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gregorio Uglioni eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this enlightening episode of the CX Goalkeeper Podcast, Maxie Schmidt, a leading expert in customer experience at Forrester Research, takes us on a journey to rethink the role of customer experience within organizations. If you’re a CX professional, leader, or simply interested in how customer experience can transform businesses, this episode is a must-listen. Maxie shares practical insights on integrating CX into business strategies, how to overcome common challenges, and why rethinking established practices is essential for success.

Relevant Links

The Top 3 Key Learnings

  1. Customer Experience as a Core Business Discipline: Successful CX teams integrate customer experience into the decision-making process, making it a fundamental part of business strategy rather than an isolated function.
  2. Translating CX Insights for Stakeholders: It’s crucial to communicate CX insights in a way that resonates with different departments, ensuring alignment and buy-in across the organization.
  3. Rethinking Traditional CX Practices: Organizations must continuously question and evolve their CX strategies to stay relevant and truly customer-centric rather than relying on established methods.

Chapters

00:00 Game Start

00:37 Guest Introduction

02:12 Values Driving CX

04:43 Rethinking 'Outside-In' Perspectives

07:03 Challenges in CX Integration

10:49 Defining Customer Experience in Organizations

16:40 The Importance of CX Measurement

19:34 Successful CX Integration Examples

23:50 Translating CX Insights for Stakeholders

24:36 The Future of CX

26:09 Maxie’s Golden Nugget

27:11 Closing Remarks

We would love to hear your thoughts on this episode! Please share your feedback, and don't forget to follow and subscribe to the podcast using the links below:

Apple Podcast: Apple Podcast Link

Spotify: Spotify Link

  continue reading

210 episoder

Artwork
iconDela
 
Manage episode 437551447 series 3333377
Innehåll tillhandahållet av Gregorio Uglioni. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gregorio Uglioni eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this enlightening episode of the CX Goalkeeper Podcast, Maxie Schmidt, a leading expert in customer experience at Forrester Research, takes us on a journey to rethink the role of customer experience within organizations. If you’re a CX professional, leader, or simply interested in how customer experience can transform businesses, this episode is a must-listen. Maxie shares practical insights on integrating CX into business strategies, how to overcome common challenges, and why rethinking established practices is essential for success.

Relevant Links

The Top 3 Key Learnings

  1. Customer Experience as a Core Business Discipline: Successful CX teams integrate customer experience into the decision-making process, making it a fundamental part of business strategy rather than an isolated function.
  2. Translating CX Insights for Stakeholders: It’s crucial to communicate CX insights in a way that resonates with different departments, ensuring alignment and buy-in across the organization.
  3. Rethinking Traditional CX Practices: Organizations must continuously question and evolve their CX strategies to stay relevant and truly customer-centric rather than relying on established methods.

Chapters

00:00 Game Start

00:37 Guest Introduction

02:12 Values Driving CX

04:43 Rethinking 'Outside-In' Perspectives

07:03 Challenges in CX Integration

10:49 Defining Customer Experience in Organizations

16:40 The Importance of CX Measurement

19:34 Successful CX Integration Examples

23:50 Translating CX Insights for Stakeholders

24:36 The Future of CX

26:09 Maxie’s Golden Nugget

27:11 Closing Remarks

We would love to hear your thoughts on this episode! Please share your feedback, and don't forget to follow and subscribe to the podcast using the links below:

Apple Podcast: Apple Podcast Link

Spotify: Spotify Link

  continue reading

210 episoder

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