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2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop
Manage episode 288638747 series 2902568
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Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in one industry.
Not even if you’re making as many cold calls a day as humanly possible. You have to whittle it down.
You can almost look at it like professional editing in movies or literature. You throw all the fluff out and boil it down to the most essential elements.
In this episode, Geoff Winthrop from Acquirent shares why you need a specific ideal customer profile, and how you begin to come up with one.
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