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Does advertising actually have a future?
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Our guest for this episode is Jeff Koyen, CEO and founder of Assignmint, the premier online exchange for editors and freelance journalists. Jeff was the former Editor-in-Chief of the legendary New York Press. He has written and/or edited for such publications as the New York Times, Travel & Leisure, Wired, Radar, New York, and The Prague Pill. Among the questions we’ll address: Is Native Advertising the salvation of journalism, advertising, both, or neither? Can the marriage between content and advertising be saved? Is advertising about to experience a significant jolt of unplanned obsolescence? The COIL is a weekly radio show/podcast exploring the nexus of technology and culture. Each episode focuses on a single topic - 1 guest + 2 analysts = 30 minutes of concentrated, actionable goodness hosted by Howard Hecht and Fred McClimans
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