EVERYONE YOU MEET MIGHT HELP YOU IN THE FUTURE IN BUSINESS | With Nick Stover and Mark McNulty | The Business Spotlight

The Business Spotlight Series

Shark Jockey helps businesses navigate oceans of marketing questions in order to win the race against competitors and scale up.
The term ‘guru’ was initially used as a compliment. It referred to a mentor, or someone who helped less experienced individuals find their calling by answering questions and providing training or guidance. Unfortunately, in more modern times, businesses began calling marketing personnel ‘gurus’ simply because a better term was not readily available. Over the last decade, the increase in demand for digital media experts pushed many individuals with limited experience to term themselves as gurus even if they had little to no experience teaching, mentoring, or applying marketing tools and techniques.
Similar to marketing gurus, Shark Jockeys understand social media is the single most important NEW digital marketing tool an organization can apply to its efforts. However, as mentioned above, marketing gurus come from all different backgrounds and oftentimes lack the real world, academic, or mentorship know-how needed to help communicate this to businesses in a way that allows them to received improved return on investment (ROI). In this regard, the experts at Shark Jockey stand out because we apply experience learned from 6 critically important areas – as Students, Interns, Employees, Teachers, Entrepreneurs and Mentors.
Thanks to this background, we are able to help businesses from a variety of perspectives. Our team has a history of helping companies recruit, hire, train, motivate, educate, and grow marketing teams at private businesses. Our results speak for themselves, and we are happy to offer examples and references to clients who have earned multi-million dollar success thanks to our programs and digital strategies.
Every modern business needs a Shark Jockey for 1 very important reason. Shark Jockeys help business navigate oceans of marketing questions in order to win the race toward achieving digital goals. In short, shark jockeys pick up where the average ‘guru’ falls short.

His Key to Success: Innovate, so you can catch the wave in front of others. Don’t be afraid to give away your best stuff – they will need help implementing it.
His Advice for Business Owners: Build your personal brand.
His Book/Podcast Recommendation: Myron Golden podcast, How to Win Friends and Influence People by Dale Carnegie

You can get in touch with Nick Stover here on LinkedIn: / contactnickstover

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