Finding the Fun: Gulliver Moore on Building a Creative Agency with Joy and Growth

The Beautiful Business Podcast

Gulliver Moore, the creative force behind Sunday Treat, takes us on a remarkable journey from electro band music enthusiast to the helm of a thriving agency that collaborates with some of the world's biggest brands, including Google and Revolut. Gulliver shares the secret sauce behind Sunday Treat's success: a strong team culture that values people over rigid goals. Discover how the agency's unique approach—embracing creativity and flexibility while avoiding conventional niching—has propelled them to surpass a million-pound turnover, even in challenging times.

We explore how Sunday Treat flips the script by infusing fun and authenticity into every project, whether it's serious work for the NHS or a lighthearted comedy venture. Gulliver believes that a vibrant work environment not only boosts team morale but also enhances client satisfaction. This episode unravels the agency's shift from traditional corporate communications to more passion-driven projects, highlighting how they maintain a dynamic and engaging atmosphere across diverse projects.

The roller coaster of running an agency is not for the faint-hearted, and Gulliver candidly discusses the trials and triumphs of client attraction and retention. From transparent decision-making to tailoring strategies for each client's unique objectives, we cover it all. You'll gain insight into the strategic use of freelancers, the importance of maintaining strong client relationships, and the emotional highs and lows of the pitching process. Gulliver's story exemplifies the power of intuition, passion, and innovative thinking in navigating the unpredictable world of the creative industry.