The Art & Science Of Real Estate Negotiation podcast

The Art & Science of Real Estate Negotiation

Innehåll tillhandahållet av Tom Zeeb. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Tom Zeeb eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

för 9 dagar sedan33:58

Spela Senare

Listor

Gilla

Gillad

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Art & Science of Real Estate Negotiation

Dela

Serie hem•Feed

Negotiating is a mystery to most people. It doesn’t come naturally, and it isn’t taught in school. Yet it’s the key to getting what you want in business – and life. Is there an “art” to negotiation? Yes. But it’s actually the “science” that’s more important. Learning this structure unlocks an entire world of winning and success in any endeavor. Host Tom Zeeb is a best-selling author, speaker, real estate entrepreneur, and adventurer. He is the President of Traction Real Estate Investors Association and Founder of Traction Real Estate Mentors. Join him every week as he interviews successful real estate investors, partners, and students to unlock the secrets of their success. If you’ve been struggling to start your real estate business, or looking to take your existing real estate investing business to the next level, this show is for you. Learn more: https://tomzeeb.com

70 episoder

#Trading #Business #Podcasting Education #Marketing #Tom Zeebs #Real Estate #Reia #Realestate #Investing #Wholesaling

The Art & Science of Real Estate Negotiation

updated för ungefär ett år sedan

Dela

Serie hem•Feed

70 episoder

#Trading #Business #Podcasting Education #Marketing #Tom Zeebs #Real Estate #Reia #Realestate #Investing #Wholesaling

All episodes

1
68: How Kitty Assenmacher Built A Thriving Wholesaling Business 37:22

för 19 weeks sedan37:22

37:22

Tom welcomes to the show Kitty Assenmacher, a successful real estate investor and licensed agent. Kitty shares her journey from being a novice in wholesaling to building her own business, focusing on acquiring properties and assisting local investors. She discusses the challenges of navigating the real estate market, the importance of genuine communication, and the value of community connections. Kitty also highlights her transition to full-time wholesaling, the significance of consistent marketing, and her future plans, including exploring senior living investments. This episode offers insights into the intricacies of real estate negotiation and the entrepreneurial spirit needed to thrive in the industry. What We Explored This Episode 19:02 The Value of Wholesaling in Real Estate 22:19 Learning from Negotiation Mistakes 24:06 Negotiation Techniques and Instinctual Learning 25:09 Real Estate Horror Stories and Lessons Learned 28:11 Mindset Shift in Real Estate Wholesaling 32:39 Merging Real Estate and Investment Strategies Memorable Quotes "I think when you truly ask things or say things in a way where you're hitting home with someone, they realize that you're not trying to just sell them. There's actually more to offer." (Kitty) "It's hard. It's not easy to get up every day and do all the things over and over and over and trust the process and believe that it's happening, but showing up and doing it speaks volumes." (Kitty) "I wish I would have heard about this, known about this sooner, just because I think I would have done great sooner, too." (Kitty) Episode Resources Tom’s Training Website Tom’s TOTAL TRACTION program Traction REIA Nationwide DealMachine Special Bonus Offer Connect with Kitty Assenmacher Instagram - https://www.instagram.com/kittyassenmacher Facebook - https://www.facebook.com/kitty.dimascio LinkedIn - https://www.linkedin.com/in/kittyassenmacher/ Connect With Tom Download your FREE trainings today!👇 The Deal Flow Maximizer™ : https://tomzeeb.com/dealflow The Negotiation Trifecta™: https://tomzeeb.com/trifecta Implementation Bootcamp : https://tractionrealestatementors.com/bootcamp/ Deal Machine : https://www.dealmachine.com/ Website - https://tractionrealestatementors.com/ Instagram - https://www.instagram.com/tomzeebtraction/ Facebook - https://www.facebook.com/TomZeeb/ Twitter/X - https://x.com/TomZeeb LinkedIn - https://www.linkedin.com/in/thomaszeeb TikTok - https://www.tiktok.com/@tomzeebtraction YouTube - https://www.youtube.com/@TractionRealEstateMentors 🎙️🎙️🎙️ Podcast Production Support by FullCast…

1
67: Proven Strategies to Overcome Real Estate Hurdles - Frank & Laurie Woods 53:25

för 39 weeks sedan53:25

53:25

Tom welcomes to the show, a dynamic couple who transitioned from corporate jobs to being successful real estate investors. They share their journey, starting with the emotional and logistical challenges they faced when Laurie's father passed away, leading them to clean out and sell his house. This experience sparked their interest in real estate, and they dove in headfirst, learning the ropes through real estate investment groups and hands-on experience. Frank and Laurie discuss the importance of community and networking, emphasizing how their involvement with their Real Estate Investors Association (REIA) has been instrumental in their growth. They also highlight the value of persistence and the power of negotiation, sharing practical tips and personal anecdotes that illustrate their learning curve and successes. Key Takeaways 03:02: Initial Real Estate Program and Joining Local Investment Group 04:49: Benefits of Community and Accountability 08:25: Emotional Hurdles and Control in Real Estate 14:13: Attraction to Tom Zeeb’s Program 15:20: Negotiation Techniques and Confidence Building 17:27: Emotional Detachment from Properties 20:04: Rehabbing as Primary Exit Strategy 21:25: First Flip Experience and Learning Curve 22:45: Helping a Seller in Foreclosure 29:29: New Construction and General Contracting 30:26: Changes from Total Traction Program 36:14: Differentiating from Competition 37:04: Importance of Follow-Up 41:22: Using Negotiation Techniques with Contractors 44:02: Benefits of Being Persistent 45:26: Craziest Deal Experience 48:53: Advice for New Investors Tweetable Quotes "What I like about it is it makes us more valuable as investors. If we're not able to purchase a house or if we don't like the deal, it doesn't fit into our criteria. We'll know somebody that does or we'll find somebody that does. So we'll be able to help that person that is perhaps in a tough spot with their credit or they have to move for whatever reason. It's really important to them. We'll find a way to help them solve their problem or leave them with value." ( Laurie ) "We just had a gut feel that there was an opportunity here that we could. We're smart people. We should be able to make this work. Just have to put in a little bit of effort into it. And Lori will tell you, once we committed to it, she didn't sleep for a week." ( Frank ) "I have to separate the emotion from it. That was another big hurdle. Alongside getting into the business at first, separating myself emotionally and thinking of the houses as just inventory was a big deal. I feel that I'm getting to that point, or I've really made a big stride in having the properties be inventory and not take an emotional toll on me." ( Laurie ) Guest Resources Tom’s Training Website Tom’s TOTAL TRACTION program Traction REIA Nationwide DealMachine Special Bonus Offer…

1
s5e66 David Hayes - Overcoming the 'Fear of Success': Being Comfortable with the Uncomfortable 1:02:40

för 1 year sedan1:02:40

1:02:40

Tom welcomes to the show a long time Traction member, David Hayes, who shares his journey to real estate investing, rehabbing vs wholesaling properties, and why real estate investment truly was something which he couldn’t afford to fail. Today, David joins the show to talk about overcoming the ‘fear of success’, face-to-face negotiation tactics, and the importance of sticking to your exit strategy. Key Takeaways 01:02 – Tom introduces today’s guest, David Hayes, who joins the show to discuss how he had no choice but to succeed in real estate investment and the concept of ‘buying correctly’ 06:11 – The fear of winning 09:12 – Rehabbing properties and wholesaling 17:45 – To buy, or not to buy? 21:06 – Face-to-face negotiation tactics 23:45 – David’s mindset and why he’s been a Traction member for years 27:46 – Being comfortable with the uncomfortable 31:22 – Dealing with taxes and investing in deductions 33:16 – The most impactful thing Tom has taught David and the art of conversing with others 38:45 – Advice David would give to the negotiation skeptics 42:31 – Advice David would give to anyone hesitating to get involved in real estate investment 53:21 – Overcoming the excuses and dealing with being a ‘perfectionist’ 1:00:47 – Tom thanks David for joining the show and sharing his story Tweetable Quotes “Back then it wasn’t so much that I was investing, but I was fine-tuning my craft. I took a lot of courses. I learned a lot of information. I learned a lot, but I didn’t know how to put it into action.” (01:36) (David) “People buy courses and they invest their money in education. But, education is only part of the equation; you have to put action behind it. And if you don’t put action behind it, nothing’s gonna happen. And a lot of time that inaction is because of fear.” (05:38) (David) “I don’t deal with motivated sellers because they don’t fit my criteria. I need HIGHLY motivated sellers. I need a person that I can ask the question, ‘If you don’t buy from me and I don’t buy from you, what’s your next move?’” (10:57) (David) “With this particular wholesale deal, I gave three different offers. The chances of getting a house when you make three offers and they make sense is very high. It’s a lot higher than just making one offer.” (22:09) (David) “One of the things that I learned about real estate is that sometimes you have to just go out on blind faith. People don’t feel comfortable with that. And, if you’re not gonna do it the way people who are successful are doing it, then that means that you’re gonna try to learn it your way, which is going to take more time.” (27:46) (David) “You need to know how to talk to people. And if you can talk to people and make people relax around you, then they can believe in you. And if they believe in you, then they’ll listen to what you have to say. If they’re not sure about you - if you go in and they don’t get a good vibe from them - it takes a lot of work before you can turn around and get them to believe in you later on. So, the best thing to do is, from the minute you meet them, be very humble.” (36:16) (David) “You have to know what your goal is. And based off your goal, you’ll know what you need to do. So, if you need immediate cash, then you want to wholesale. If you want to develop legacy money, then you want to buy cheap. Sometimes it requires a combination of the two.” (44:50) (David) “When you buy something, know what your exit strategy is before you buy and stick to it.” (50:04) (David) Guest Resources Tom’s LinkedIn Tom’s Training Website Tom’s TOTAL TRACTION program DealMachine Special Bonus Offer…

1
s5e65 What Happens When You Don’t Care Anymore with Sam Glavin 45:20

för 1 year sedan45:20

45:20

Tom welcomes to the show a successful student of his, Sam Glavin, who shares what inspired him to venture out into entrepreneurial real estate, what drew him to Tom’s program, and how he’s dealt with massive rejection. Today, Sam joins the show to talk through his marketing strategies, recent rehab deals he’s completed, what ‘wholetailing’ entails, and his future investment goals. Key Takeaways 00:59 – Tom introduces today’s guest, Sam Glavin, who joins the show to discuss what inspired him to pursue entrepreneurial real estate 07:21 – Why Sam chose Tom’s program and Sam’s biggest deal to date 13:23 – A numbers game 16:54 – Dealing with rejection (42 times to be exact) 20:38 – The tedium of marketing and making things conversational 27:32 – Sam’s big rehab deal 30:54 – ‘Wholetailing’ explained 35:32 – Hiring employees & building a business 39:24 – Advice Sam would give to anyone hesitating to get involved in real estate investment 43:29 – Tom thanks Sam for joining the show and sharing his story Tweetable Quotes “I say the first deal is around the corner, because it is. I worked four months to get my first deal and then it happened. And then literally two days before I sold that one, I got my next one under contract.” (10:46) (Sam) “It feels almost too good to be true to even keep it up. It’s one thing to get a deal every couple of months, but to actually keep it up and start turning it into a business, I do see that mental shift you’re talking about. It’s hard to see.” (12:46) (Sam) “It is a low response rate for most types of marketing. I think the biggest thing is testing stuff and testing everything.” (21:29) (Sam) “I used to be very, very shy. You would have never, ever had me doing any networking events. It would be unheard of for me to do anything like that. Once I realized that you’re just talking to people who have a house issue, it’s just made it more streamlined. I’m not asking question after question. I’m just having a conversation with them, understanding what they need and what they want with their house.” (23:15) (Sam) “You are paid in proportion to the problems that you solve. Solving a housing issue that is some people’s biggest purchase is incredible. We get paid very well for solving that issue.” (24:58) (Sam) “I will never stop having leads come in. That’s the death of your business really.” (30:04) (Sam) “I want to turn this into an actual business and get into long term, tax benefit type real estate.” (38:05) (Sam) Guest Resources Tom’s LinkedIn Tom’s Training Website Tom’s TOTAL TRACTION program DealMachine Special Bonus Offer…

1
s5e64 Rejection, Consistency & Persistency with Bob Erwin 34:19

för 1 year sedan34:19

34:19

Tom welcomes to the show a successful student of his, Bob Erwin, who has a background in real estate as an investor in distressed properties. Today, Bob joins the show to detail his deal flow and process, how he approaches the beginning phases of a negotiation, and marketing strategies that he has successfully implemented. Key Takeaways 00:53 – Tom introduces today’s guest, Bob Erwin, who joins the show to discuss his background in distress properties, how Craigslist helped him secure a deal, and his latest project 07:00 – Why Bob decided to pursue Tom’s program 10:36 – Bob details his deal flow 13:19 – From small talk to business talk 17:50 – Dealing with rejection 19:36 – The number one best negotiation lesson Bob has learned from Tom 21:55 – Marketing strategies that have worked for Bob 25:44 – Advice Bob would give to anyone hesitating to get involved in real estate investment 28:07 – What Bob got out of Tom’s Total Traction program and final words of advice from Bob 32:14 – Tom thanks Bob for joining the show and sharing his story Tweetable Quotes “I enjoy it - vacant property, niches, tall grass, broken windows, abandoned cars, code violations, things like that. As long as somebody is living nearby that property, you can find a way to find that owner and take over that property.” (03:56) (Bob) “You find that there’s a lot of people out here who just hold on to these properties. They’re sometimes boarded up, they’re paying fees to the city to cut the grass and things like that, but they won’t sell them. Only in America does stuff like this happen.” (04:31) (Bob) “I don’t pray for patience, I use it.” (07:51) (Bob) “When you find that one piece of property and you keep hitting them, and hitting them, and hitting them, and staying consistent and persistent and having a little bit of patience, that often wins you that opportunity.” (10:21) (Bob) “I was in Walmart a couple of weeks ago, and I had on my t-shirt that said, ‘We Buy Houses,’ and somebody in line said, ‘You’re the person that’s sending me those cards all the time.’ And it was somebody that I never sent a letter to, but the idea here is that they recognized who I was. I didn’t make a deal with them, but I gave them my business card and I made sure they knew who I was.” (24:17) (Bob) Guest Resources Tom’s LinkedIn Tom’s Website Tom’s Training program DealMachine Special Offer…

1
s5e63 The Marketing Secret Sauce :: Finding Off-Market Real Estate Deals with Matt Kamp 39:10

för 1 year sedan39:10

39:10

Matt Kamp is the Vice President of Partnerships at DealMachine, the highest-rated and most- reviewed mobile app to find off-market real estate deals. Today, Matt joins the show to discuss the many features of DealMachine, and how they are achieving their goal of helping real estate investors find deals. Matt and Tom talk about the numbers game that is Marketing, the importance of consistency, and overcoming the paralysis by analysis mindset. Key Takeaways 01:02 – Tom introduces today’s guest, Matt Kamp, who joins the show to discuss DealMachine, the highest-rated mobile app to find off-market real estate deals 05:31 – Driving for Deals 09:31 – How DealMachine works 15:02 – The postcard feature 17:38 – The unglamorous secret to Marketing 21:07 – Matt’s route tracking process 24:43 – The overall goal and focus of DealMachine 27:55 – Advice Matt would give to those considering DealMachine 33:22 – Matt announces some great giveaways to listeners 36:32 – Tom thanks Matt for joining the show and lets listeners know where to connect with him Tweetable Quotes “Deal Machine, in general and from a high level, you can really think of us as a tool to help you find off-market deals. That’s really what it comes down to.” (02:29) (Matt) “Our view on technology is that it should be enabling you to better do your job. And, the right actions to take that are gonna get you to deals is finding people who are motivated to sell, getting in contact with them, and actually having a conversation.” (04:33) (Matt) “In the end it’s a numbers game, and it comes down to taking the right actions consistently and building out a system to do that.” (09:05) (Matt) “If you’re actively doing this, you can re-drive areas every six months or so and find fresh opportunities. So, that data is super helpful.” (24:08) (Matt) “It truly is about mindset. You have the playbook in front of you and you know it’s worked a ton of times. It’s easy to feel like you need to know everything before you get out the door and take that first step...but, unless you get out there and take action, it’s not gonna translate.” (32:34) (Matt) Guest Resources Tom’s LinkedIn Tom’s Website Tom’s Training program Matt’s LinkedIn Matt’s Email Link to The 3-Step Playbook to Find Deeply Discounted Off-Market Deals Link to DealMachine Free Trial: Use Promo Code ‘TRACTION’…

1
s5e62 Real Estate Investing as a Couple - Awesome at Any Age with Stan Friedman & Ange Lorenz 47:05

för 2 years sedan47:05

47:05

Stan Friedman & Ange Lorenz are a husband-wife duo who have discovered the adventure of real estate investment and are reinventing themselves accordingly. Stan has a background in the financial industry and Ange is a former small business owner who loves real estate. Today, they join the show to discuss how they cope with unanticipated problems that arise from real estate investing, what it's like to work together as a couple, how they transitioned their lives and business from the DC area to Florida, and advice they would give to those hesitant to take the plunge into this exciting world. Key Takeaways 00:56 – Tom introduces today’s guests, Stan Friedman & Ange Lorenz, who join the show to discuss what it’s like as a married couple working together in real estate 08:21 – Unanticipated problems 18:26 – Transitioning their business from Maryland to Florida 22:59 – Age is just a number 28:14 – The number one takeaway from working with Tom 33:13 – The value of being a contrarian 34:57 – What Stan and Ange would do differently if given the chance and advice they would give to anyone hesitating to get involved in real estate investment 44:56 – Tom thanks Stan and Ange for joining the show and sharing their story Tweetable Quotes “I’m the creative person. He’s the finance guy. So, we have our own skill sets and where we come into conflict is when I have my designs and he says, ‘No, this is the budget.’ So, it’s a challenge sometimes, but it’s fun working together to complete a project together.” (05:16) (Ange) “We’re looking at [real estate investing] as reinventing ourselves. So, it’s very exciting for us.” (23:21) (Ange) “If something goes one way, you go the other way. This is the only business I’ve been in where you can make money whether the market goes up, down, or sideways. You just have to know that if this isn’t working, you try something else.” (26:52) (Stan) “You have to push forward and make those dreams a reality. Carve out the time that you need to do what you want to do and move forward with it, rather than letting all of the other noise get in the way and rob you of your time.” (37:38) (Ange) “Ok, so you’re gonna have some crabby people on the other end. You have crabby people in the grocery store, for crying out loud. You just deal with it and move on. So, just look at it as an adventure, as an exciting opportunity to meet people and help people out of their situation, because that’s what you’re doing.” (40:34) (Ange) Guest Resources Tom’s LinkedIn Tom’s Website Tom’s Training program Stanley’s LinkedIn Digital Business Card DealMachine Special Offer…

1
s5e61 Where Selling meets Negotiation :: Always Be Opening with Matthew Kimberley 41:53

för 2 years sedan41:53

41:53

Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, author of Get A F*cking Grip, and creator of Delightful Emails, The School for Selling, The Single Malt Mastermind and more. Today, Matthew joins the show to discuss the nuances of negotiating and selling, how to exercise your ‘Sales Muscle,’ and the power of speaking things (or asking them) into existence. Key Takeaways 01:04 – Tom introduces today’s guest, Matthew Kimberley, who joins the show to discuss his background in recruitment and how he got involved in real estate investing 07:24 – The Sales Muscle 19:43 – Overcoming the fear of selling and building confidence 32:05 – The power of speaking things into existence 34:53 – The difference between Negotiation and Sales 38:12 – Play the Game and have fun doing so 39:32 – Tom thanks Matthew for joining the show and lets listeners know where to connect with him Tweetable Quotes “I help people who haven’t been trained in selling, but they have got some other technical skill. And I help them marry their desire to make a decent living from their technical skill with the ability to actually make a decent living. So, they have the desire, and I show them the processes, the skills and the knowledge that they need to have in place. And I try to keep things as simple as possible.” (06:34) (Matthew) “There is absolutely no question that there’s a direct correlation between meaningful sales activity - asking people, ‘Would you be interested in buying my thing? Would you be interested in sitting down and talking about this opportunity? Are you in the market for? - and how many sales you make. The old adage from Glengarry Glen Ross that we should ‘Always Be Closing’ is nonsense. We should always be opening. We should always be creating opportunity. And creating opportunity is as easy as asking, ‘Are you interested?’” (09:55) (Matthew) “Nobody ever gets offended, ever, when you say, ‘Would you be interested in buying my thing?’ People get offended when you don’t listen to their answer.” (16:14) (Matthew) “The temptation for many people - especially at the beginning of their sales journey - is to invest a lot of opportunity in anybody who expresses interest.” (21:52) (Matthew) “We can all improve the quality of our lives by recognizing that if we ask for something, there is a much higher possibility of us receiving it. And, you can apply this to your actions as a buyer as well as your actions as a seller.” (32:05) (Matthew) “Anybody who decides that they will learn selling can make a living. In any economy, there will always be supply and demand requirements. If you can sell, then you’ll never go hungry. And if you can remember that, it can be an awful lot of fun.” (38:51) (Matthew) Guest Resources Tom’s LinkedIn Tom’s Website Tom’s Training program Matthew’s LinkedIn Matthew’s Website Matthew’s Instagram Matthew’s Book DealMachine Special Offer Books Mentioned: Book Yourself Solid…

1
s5e59 How to Create a Simple, Compelling Marketing Message with Dov Gordon 38:08

för 2 years sedan38:08

38:08

Dov Gordon is a marketing expert with a gift for helping businesses create simple, compelling marketing messages. Dov has been one of Tom's consultants for many years. Dov is the Founder of JVMM, a highly curated network of "thought-leader" entrepreneurs who promote each other. Recently, Dov decided it was time for another ‘leap.’ He shut down his own boutique coaching business and made JVMM his main focus. His mission is to serve his members as best as he can. Today, Tom and Dov engage in a rich discussion on curating a simple, compelling message, how to attract the right people, and how to clarify your Marketing message to make your entire real estate negotiation process easier through having a compelling marketing message. Key Takeaways 01:01 – Tom introduces today’s guest, Dov Gordon, who joins the show to discuss what goes into an ideal marketing message and how he attracts the right client 12:05 – Curating a simple, compelling, head-turning message 23:50 – The Cash Flow example 29:15 – The Cup of Coffee/Pint of Beer Test 31:31 – How Marketing overlaps with Negotiation and the difference between rushing and a sense of urgency 35:45 – Tom thanks Dov for joining the show and lets listeners know where to connect with him Tweetable Quotes “A good marketing message will lead you to change your plans and take a step towards me or towards whoever is putting out the message.” (04:33) (Dov) “The first thing to understand is what is the purpose of a good message. And the purpose of a good message is to get the attention and the interest of your ideal client. That may or may not sound like a tall order. The good news that there’s only two things that get the attention of your ideal client. Number one, a problem they have and don’t want, and/or if you talk about a result they want and don’t have.” (04:58) (Dov) “In order to craft a simple, head-turning, compelling message, you need to start with your core idea and take it through seven filters. You really want it to pass from one to the next and, if it goes through all seven filters, you’ve got a simple, head-turning, compelling message.” (12:33) (Dov) “People try to load too much into their messages. They try to be too high level and the problem is it’s meaningless. If you try to put too much into it, you lose people. And the reason we do that is because there’s so many people we could help. That’s true, but the more you put in there, the fewer people are gonna read your message. So, you’ve got to work with human psychology.” (28:49) (Dov) “There’s a distinction between rushing and a sense of urgency. Rushing is where you try to make something go faster than it’s naturally able to go. A sense of urgency is where you don’t allow things to take longer than they need.” (32:47) (Dov) Guest Resources Dov’s LinkedIn Dov’s Website Dov’s Email Dov’s Facebook Dov’s Instagram Dov’s Masterclass DealMachine Special Offer…

1
s5e58 Debunking Excuses through Focused Consistency with Valerie Lucas 41:40

för 2 years sedan41:40

41:40

Valerie Lucas is a real estate investor, Traction REIA member, and a student of multiple training programs, including Tom’s Total Traction program. She’s a dedicated and consistent entrepreneur who took a big leap of faith and has been rewarded many times over. Today, Tom and Valerie take a deep dive into her investment strategies, how Valerie used the power of marketing and consistency to grow her business, how she combines the various programs she is in to maximize and achieve top results, and advice they would give to the naysayers and nonbelievers. Key Takeaways 00:03 – Tom introduces today’s guest, Valerie Lucas, who joins the show to discuss the real estate investment deals she’s working on and how she mastered the art of consistency 07:41 – How much money and time Valerie has saved by implementing Tom’s system 09:19 – Valerie speaks to her largest deal and what having great cash flow has allowed her to do 12:50 – Breaking the stereotype associated with investors 17:36 – The Marketing Magic 19:37 – Deal Machine, explained 23:58 – Valerie talks about what was different about Tom’s training course and how it has unlocked the other training programs she uses. 25:46 – Advice Valerie would give to those considering a career in real estate investing 28:43 – Overcoming the ‘time hurdle’ 32:44 – What’s next for Valerie 34:48 – Debunking the excuses 38:13 – Tom thanks Valerie for joining the show and congratulates her on all of her success Tweetable Quotes “You have to want it. That’s what I wanted. I wanted that freedom.” (08:29) (Valerie) “Even when you flip houses, you’re taking a home that’s in a community that could be an eyesore for those living in the community and you’re bringing it up to value.” (13:00) (Valerie) “I’m literally just riding down the street and I see a house that I can take a picture, send the postcard and all of that right from my phone. Before, I used to have to write the address down, get back home, pull it up, do the research. Deal Machine helped automate all of that.” (19:09) (Valerie) “I’m looking to build my wholesaling business. That’s what I’m focused on now. So I can build it, stack up some cash and position my furnished rental business. The goal there is to eventually sell that off.” (32:55) (Valerie) “You’ve just got to do it. It will work. You’ve just gotta stay consistent, and identify a budget - even a small budget - because once you get to your first deal, you can reset and pay off whatever you need to pay off. Before you know it, your accounts will start to have some high balances on them.” (38:40) (Valerie) Guest Resources Valerie’s LinkedIn Link to Deal Machine Traction REIA…

1
s5e57 Your 50s is Where It’s At! with Steve Lloyd 54:40

för 2 years sedan54:40

54:40

Steve Lloyd is a Founder and Managing Partner of several real estate development companies. He is responsible for investor relations, specifically securing capital from private sources for placement into acquisition, rehab, and development activities. Steve is well-known for his abilities to identify real estate market opportunities, and he is nationally recognized as an expert in raising and investing private capital. Today, Tom and Steve engage in a rich discussion on building a real estate portfolio, the power of cash flow and compound interest, and traits to look for in a good business partner. Key Takeaways 00:45 – Tom introduces today’s guest, Steve Lloyd, who joins the show to discuss Covid, his decision to create a new lifestyle for himself, and how real estate played a big role 07:50 – How Steve went from 2.5 million dollars in debt to living his best life 09:59 – The importance of balance when building your real estate portfolio 16:49 – What to look for in a good business partner 23:19 – Steve points out his strengths and weaknesses when it comes to real estate 25:18 – Rule 72 and the power of compound interest 31:39 – Fighting through trials and Steve’s five year plan 36:01 – The power of cash flow 40:02 – Advice Steve would give to younger people looking to get over their own egos 45:25 – Steve’s morning gratitude routine 50:09 – The dangers of holding on for too long and final thoughts from Steve Tweetable Quotes “I wanted to create a new lifestyle. I sold a big portion of my real estate and I went to the Fort Lauderdale Boat Show, and I came back with a 52 foot Horizon Motor Cap.” (04:09) (Steve) “I think there needs to be a balance. The wealth is created by the real estate that you hold, because with flipping you’re paying the highest taxes because it’s all short-term capital gains. There’s no tax benefit to it. So, I say everything in life is balance. So, maybe flip two, wholesale two, and keep one. You’ve got to build up that real estate portfolio over time.” (09:59) (Steve) “To me, you have to keep progressing. You have to better yourself physically, mentally, with your real estate. You have to go to these real estate meetings and learn and network.” (15:27) (Steve) “To me, there’s many things that I know and I could talk about, but I really hope people in their late twenties and early thirties are maxing out that self-directed 401(k).” (25:18) (Steve) “It’s really not hard to build a real estate portfolio.” (36:01) (Steve) “Once you get the money - the cash flow - then you can invest in other things, I believe. That’s how it’s worked for me.” (38:13) (Steve) “If something is burning you up in your life and it’s not working out, let it go.” (50:26) (Steve) Guest Resources Steve’s LinkedIn…

1
s5e56 Improving Lives through Wholesale Real Estate Deals with Roger Schulz 1:04:22

för 2 years sedan1:04:22

1:04:22

Roger Schulz just closed his very first wholesale real estate deal and helped improve his seller’s quality of life too! Tom welcomes his former student, Roger, to the show to break down the process, from start to finish. He explains in detail how he implemented the strategies and best practices learned from Tom’s course to find a property and seller, find a buyer, and facilitate a smooth real estate transaction. Finally, Roger provides his own pearls of wisdom for those on the fence about getting involved in real estate investing. Key Takeaways 00:49 – Tom introduces today’s guest, Roger Schulz, who joins the show to break down his very first wholesale deal, and what clicked for Roger when he took Tom’s course 10:33 – The Deal Machine Challenge 19:14 – Advice Roger would give to those who are afraid of cold calling 20:35 – What stood out about the property that Roger ended up acquiring 22:38 – Dealing with the seller, Mark, and becoming an advocate for him 31:13 – Building your buyer’s list 39:58 – Roger describes how he feels now that he’s closed his first deal 43:58 – Nice Guy vs. Good Guy 48:01 – Negotiation and the ‘flinch’ technique 54:58 – Roger sings the praises of Tom and his program 57:26 – What Roger would say to those on the fence about getting into real estate investing 1:00:08 – Tom thanks Roger for joining the show and congratulates him again on the success he’s achieving Tweetable Quotes “When you’re treading water, you’re just treading water. I didn’t really know where to get started or when. But then, it was zero to one thousand miles an hour with getting everything set up. And having Tom’s system made it doable, made it possible, and also gave me the accountability to just make it happen.” (04:06) (Roger) “Sometimes, the way they do business is so profit focused and less people focused. And, at the end of the day, this is a business about helping people. This is a business about doing something great, not only for myself and my family, but also for the community.” (08:44) (Roger) “Some people argue, ‘Find the deal first, then build your buyer’s list.’ Some people argue, ‘Build your buyer’s list first.’ Ya know what, it doesn’t really matter. You’ve got to have a group of people that you know might be interested in buying it, otherwise you’re putting your wholesale deal on Craigslist. And that can work. You never know.” (31:37) (Roger) “Even though I didn’t know him, he was still my fellow man. And I was able to really help him out with his situation. I was able to get him care when nobody else knew that he needed it. And now his quality of life has gone up tremendously. And honestly, I wasn’t expecting that when I got into this.” (39:23) (Roger) “That’s one of the big traps you can fall into when doing real estate. Real estate is one of those where it can be a great business; it can be a lot of fun. But it can also burn you really, really badly.” (45:19) (Roger) “Surely you have to be true to yourself, because the moment that you start to seem fake, or it starts to seem scripted, or it starts to seem off a natural reaction, you have to make your reactions natural.” (50:17) (Roger) “First off, make sure you’re settled and ready to do this and undertake it, because if you want it, it’s there. And if you get yourself hyper-focused and motivated on this, it’s achievable. Anybody can achieve this. It’s just a matter of putting yourself to the grindstone, holding yourself accountable, showing up for Tom’s meetings consistently, participating and asking questions.” (58:11) (Roger) Guest Resources Roger’s LinkedIn…

1
s4e55 Having a No Quit Mindset with Michael Fitzgerald 59:03

för 3 years sedan59:03

59:03

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor, developer and entrepreneur, Michael Fitzgerald. Michael is the owner of Gideon Properties and has over two decades of experience in real estate. Tom and Michael engage in a rich dialogue about what it takes to become successful in real estate, advice and best practices for those looking to break in, and Michael’s journey overcoming self-doubt and other obstacles. They talk about having the right attitude and mindset, being consistent in marketing and why age shouldn’t deter anyone from starting their real estate investment journey. Key Takeaways 00:45 – Tom introduces today’s guest, Michael Fitzgerald, who joins the show to share the biggest lessons he’s learned throughout his real estate investment journey 05:34 – Having a ‘No Quit’ attitude 08:47 – Advice Michael would give to those looking to break into real estate 09:54 – Overcoming self-doubt 18:33 – Tom speaks to why he believes Michael has had such success as a real estate investor 22:16 – Michael issues a challenge to aspiring real estate investors 26:10 – A legendary closing story 29:18 – The biggest shift in mindset that Michael underwent in his business 35:03 – What Michael would do differently in his career if given the chance 38:17 – Why age is just a number 40:50 – Consistency in marketing and cultivating relationships 53:06 – Tom thanks Michael for joining the show Tweetable Quotes “I’d say the biggest thing I’ve learned in real estate is sticking with it.” (04:58) “I still get down sometimes but I keep moving forward. I never stop. I never stop believing even when I’m down.” (11:07) “Everybody out there is capable. And they’re capable when they make themselves capable. They’re not capable by talking about it.” (20:25) “I started realizing a long time ago that if you do everything yourself you only get so far and you only have so much quality of life.” (29:32) “I think it’s important to know that you can do anything you set your mind to if you do it. If you’re willing to put in the effort and go above and beyond, I really believe in my heart of hearts, you’re gonna be successful and you’re gonna get the dreams you wish.” (34:21) “You don’t need money to do deals in real estate. You need effort.” (45:36) Tweetable Quotes Tom’s LinkedIn Tom’s Website Tom’s Bootcamp Michael’s LinkedIn Get Traction Podcast 🎙️ 🎙️ 🎙️ Podcast Production & Marketing by FullCast - https://fullcast.co/sn…

1
s4e54 Local Government and Real Estate Investing with Charles Tassell 48:53

för 4 years sedan48:53

48:53

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast Chief Operating Officer (COO) of the National Real Estate Investors Association, Charles Tassell. Charles shares his experience as a commercial real estate investor and political lobbyist. He speaks to best practices and strategies for evaluating neighborhoods, the strategic advantage of buying during a down cycle and the importance of choosing the correct business partner. Charles speaks to the impact that local government can have on real estate investing and the value of getting involved in your community at the local level to bring about positive change. Key Takeaways 00:40 – Tom introduces today’s guest, Charles Tassell who joins the show to talk about his real estate investment strategies and the work he’s doing as a political lobbyist 05:27 – The strategic advantage of buying during a market down cycle and the importance of choosing the correct business partner 08:55 – Headaches in real estate investment and tenants 13:05 – Best practices for evaluating neighborhoods 16:14 – The process of ‘slow flipping’ properties 20:13 – Advice for those looking to get into commercial real estate 22:50 – Charles speaks to the experiences he’s had with different banks 24:39 – Making the shift from residential to commercial real estate investment 31:41 – Talking politics in real estate 37:35 – The importance of paying attention to local government 39:59 – What the average real estate investor can do to protect themselves 47:19 – Tom thanks Charles for joining the show and let’s listeners know where to follow him Tweetable Quotes “I like Warren Buffet’s line, ‘Buy when people are selling and sell when people are buying.’” (06:09) “When you’re a local investor and you’re able to look them in the eye, talk to them, communicate with them, there’s a greater interpersonal need for that. And affordability is where small investors can actually help the most and have been helping.” (33:12) “The divestment that we’re going to see and continue to see in some of these overregulated markets is going to continue to escalate.” (35:00) “One’s very profitable, non-regulated, lets the marketplace work, lets investment work, and lets people actually make their own decisions. And, let’s face it, that’s a heck of an incentive if I’m out selling a widget and nobody wants to buy my widget. I better improve my widget to make it better. It’s the same for housing.” (35:21) “Constituents drive legislation.” (38:04) “Most people really are, especially at the local level, just trying to help to do something for their neighborhood.” (44:27) Tweetable Quotes Tom’s LinkedIn Tom’s Website Tom’s Bootcamp Charles’ LinkedIn Get Traction Podcast 🎙️ 🎙️ 🎙️ Podcast Production & Marketing by FullCast - https://fullcast.co/sn…

1
s4e53 Real Estate Investment Makes Sense with Kathy Fettke 42:55

för 4 years sedan42:55

42:55

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate developer, fund manager and educator, Kathy Fettke. Kathy is the co-CEO of Real Wealth Network, a California-based real estate investment network helping local and international members build wealth through free education, resources and investment properties. Kathy shares her unique story of how a health scare led to her taking the first step towards a successful and lucrative career in real estate investing. She speaks to the impact that COVID-19 has had on the industry and why she’s optimistic for the future. Finally, Kathy shares why investing in real estate just made too much sense not to pursue. Key Takeaways 00:36 – Tom introduces today’s guest, Kathy Fettke who joins the show to talk about the work she’s doing at her company, Real Wealth Network 08:27 – Kathy shares an interesting story about the 2008 housing crisis 15:24 – Kathy’s process for evaluating the real estate market 19:33 – Differentiating between ‘A’ and ‘B’ neighborhoods 22:38 – How the global pandemic has impacted the real estate industry 25:53 – What Kathy credits much of her success to 27:17 – Kathy speculates on what the future holds for real estate 34:10 – How Kathy took that first step towards real estate investment 40:04 – Tom thanks Kathy for joining the show and let’s listeners know where to follow her Tweetable Quotes “The rent that comes in doesn’t cover the costs, so it costs money to own these assets when you own them in California, unless you have a short-term rental. That’s something new that actually can cash flow, but that’s not passive. It can be, but it’s definitely more of an active investment.” (05:19) “If you love fixing things, if you love flipping houses, you should do that near you. And, I assure you, even in this high priced market in California, there’s people around here flipping houses and making money.” (16:10) “If you can find a place that is job friendly, and there’s jobs coming in, and there’s infrastructure growth, and it’s affordable – those are the four things – I don’t think you can fail.” (19:10) “What people who study demographics are saying is that there’s this movement, this demographic shift, to the Southeast. It’s a beautiful place. You’ve got Florida, Georgia, the Carolinas, and Texas. And these are areas that are still pretty affordable compared to the coasts.” (28:02) “Your accountant didn’t sit you down and say, ‘Here’s how you can pay no taxes and own a lot of real estate.’ Did your accountant tell you that? Mine didn’t.” (36:09) Links Mentioned Tom’s LinkedIn Tom’s Website Tom’s Bootcamp Kathy’s LinkedIn The Real Wealth Show Podcast Link to Kathy’s Book Get Traction Podcast 🎙️ 🎙️ 🎙️ Podcast Production & Marketing by FullCast - https://fullcast.co/sn…

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.