[15] Regional wine marketing with global reach: Stéphanie Barral on École du vin de Bordeaux
Manage episode 335463043 series 2978323
As head of École du vin de Bordeaux, Stéphanie Barral is responsible for worldwide Bordeaux wine education. In this episode, she shows the impact of the Bordeaux wine ambassador concept as a successful strategy for regional marketing with global reach, that deserves taking a closer look at.
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