Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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327: 3 Considerations When Licensing Your Content To Other Coaches
MP3•Episod hem
Manage episode 428979320 series 1344381
Innehåll tillhandahållet av April Beach. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av April Beach eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
…
continue reading
- Understand if continuing to sell your content directly is the right move for you.
- Set effective marketing rules to protect your brand.
- Determine the best pricing strategies for your licensed content.
- Know how to turn competition into clients by leveraging your IP.
- Make ethical decisions that support both your business and your licensees.
For resources and more, visit https://sweetlifepodcast.com/327
331 episoder
MP3•Episod hem
Manage episode 428979320 series 1344381
Innehåll tillhandahållet av April Beach. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av April Beach eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
…
continue reading
- Understand if continuing to sell your content directly is the right move for you.
- Set effective marketing rules to protect your brand.
- Determine the best pricing strategies for your licensed content.
- Know how to turn competition into clients by leveraging your IP.
- Make ethical decisions that support both your business and your licensees.
For resources and more, visit https://sweetlifepodcast.com/327
331 episoder
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