Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Brian reflects on what university productions might have to offer the American theatre as he discusses a recent presentation of Larissa FastHorse's WHAT WOULD CRAZY HORSE DO? Recorded on July 22, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
Brian offers his "wish list" in advance of the 2016 TONY Awards. Recorded on June 10, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
Discussion of SKELETON CREW by Dominique Morriseau. Directed by Ruben Santiago-Hudson as presented at New York's Atlantic Theatre Company in 2016. Recorded on June 6, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
Discussion of DAPHNE'S DIVE by Quiara Alegría Hudes. Featuring Vanessa Apsillaga, as directed by Thomas Kail and as presented at New York's Signature Theatre in 2016. Recorded on June 1, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
Discussion of INDECENT by Paula Vogel. As directed by Rebecca Taichman and as presented at New York's Vineyard Theatre in 2016. Recorded on May 31, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
The Preshow Episode. Introducing the guiding premise and inceptive impulse behind this irregular podcast about contemporary theatre. Recorded on May 31, 2016. Music courtesy of Scott Holmes: facebook.com/scottholmesmusic
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