Creating A Culture That Prioritizes Family | Guy Yalif (father of 2, co-founder/CEO of Intellimize)

Startup Dad

Guy Yalif is the co-founder and CEO of Intellimize, a platform that helps optimize web experiences through testing, personalization and AI. He has been an ad tech and product leader at companies like Brightroll, Twitter and Yahoo. He is a husband and father of two teenagers.

In this episode we discuss:

• His mother's career as a banker in the 70's
• The unique experience of founding a company with good friends
• How his role as a father influences his professional decisions
• Founding a company with young kids
• Raising a daughter with ADHD
• The importance of communication and planning in family logistics
• Building a company culture that celebrates family
• Rapid fire!

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Where to find Guy Yalif

- LinkedIn: https://www.linkedin.com/in/gyalif/

- Twitter: https://twitter.com/gyalif

Where to find Adam Fishman

- Newsletter: https://startupdadpod.substack.com/

- Newsletter: https://www.fishmanafnewsletter.com

- LinkedIn: https://www.linkedin.com/in/adamjfishman/

- Twitter / X: https://twitter.com/fishmanaf

- Instagram: https://www.instagram.com/startupdadpod/

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In this episode, we cover:

[2:38] Welcome Guy

[3:10] Guy’s professional background

[4:10] Starting a company with friends

[5:56] Guy’s childhood

[7:56] His family and partner

[8:40] Kids' big new transitions

[10:38] Decision to start a family

[13:01] Making it work with no clan

[15:07] Rituals with his wife

[16:51] Earliest memory of being a dad

[18:33] Most surprising thing about being a dad

[19:48] Daughter’s strengths vs. where they need support

[21:01] Parenting frameworks

[25:35] Kids making their own decisions

[27:45] Areas where Guy and partner don’t align

[29:54] Anything Guy gave up to be a dad?

[31:33] Mistakes made as a dad

[34:12] Decision to create a company

[36:46] How did kids learn balance

[37:54] Follow Guy

[38:27] Rapid fire round

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Show references:

Intellimize - https://www.intellimize.com/

BrightRoll - https://en.wikipedia.org/wiki/BrightRoll

Twitter - https://twitter.com

Yahoo - https://www.yahoo.com

Myers Briggs - https://www.myersbriggs.org/

The Enneagram Institute - https://www.enneagraminstitute.com/

Frozen - https://www.imdb.com/title/tt2294629/

Inside Out - https://www.imdb.com/title/tt2096673/?ref_=fn_al_tt_2

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Thanks to my sponsor for this episode: unitQ!

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Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

Episode art designed by Matt Sutherland at https://www.mspnw.com/