86 - Promotions That Work: ERAs Night - Taylor Swift Themed

Sports Marketing Machine Podcast

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In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement.
Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.
Takeaways

• The idea for the promotion came during an end-of-season retreat.
• Community engagement was crucial for building excitement.
• The tickets were acquired through secondary markets due to high demand.
• The event featured themed experiences for each inning of the game.
• Collaboration with the promo team enhanced the authenticity of the event.
• Promotional strategies included social media, local news, and word of mouth.
• Sponsorship activation involved a QR code strategy to increase engagement.
• Group sales were a significant part of the promotion's success.
• The ticket giveaway process was well-planned and executed.
• The event set a new standard for future themed promotions.

Chapters
00:00 - Introduction to the Era's Night Promotion
02:11 - Ticket Acquisition and Budgeting
04:35 - Creating a Themed Experience: Nine Innings of Eras
08:13 - Community Engagement and Team Collaboration
10:09 - Promotional Strategies and Marketing Tactics
12:41 - Sponsorship Activation and QR Code Strategy
14:37 - Group Sales and Mini Plans
25:07 - Reflections on the Promotion and Future Plans
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