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Innehåll tillhandahållet av Edith Bowman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Edith Bowman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Josh Greenbaum On The Music Of Will & Harper
Manage episode 443973960 series 1242893
Innehåll tillhandahållet av Edith Bowman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Edith Bowman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Our latest guest on Soundtracking is Josh Greenbaum, director of the beautiful Netflix documentary, Will & Harper. The film follows friends of 30 years Will Ferrell and Harper Steele as they take a road trip across America, following Harper's transition to a woman in 2022.
540 episoder
Manage episode 443973960 series 1242893
Innehåll tillhandahållet av Edith Bowman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Edith Bowman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Our latest guest on Soundtracking is Josh Greenbaum, director of the beautiful Netflix documentary, Will & Harper. The film follows friends of 30 years Will Ferrell and Harper Steele as they take a road trip across America, following Harper's transition to a woman in 2022.
540 episoder
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Soundtracking with Edith Bowman
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1 Robert De Niro & Eric Newman Discuss Zero Day 35:05
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Our latest guests on Soundtracking are Eric Newman and Robert De Niro, who join us to discuss Bob's starring role in Eric's new Netflix show, Zero Day,. which is available to stream in full now. Featuring a great ensemble cast, it stars Bob as a former president charged with investigating a devastating cyber attack. We also dip into the archives to share a great story from Martin Scorsese about temping Taxi Driver.…
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1 Vocal Coach To The Stars Eric Vetro Discusses His Career 42:17
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Our latest guest on Soundtracking is Eric Vetro, one of Hollywood's premier vocal coaches who's worked on the likes of Elvis, A Complete Unknown, Wicked and Maria, to name just some of many. As you know, we like to shine a spotlight on those people who don't necessarily get the wider acclaim they deserve when it comes to their importance to the filmmaking process. And Eric is one of those people, so it was fascinating to get a little insight into his role, and how it changes from person to person, project to project.…
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1 Daniel Blumberg On His Remarkable Score For The Brutalist 37:51
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Our latest guest on Soundtracking is Daniel Blumberg, who might, by the time you're listening to this, have picked up a BAFTA for his incredible score to The Brutalist. It's Friday morning as we record this, so who knows what Sunday will bring (or indeed Oscar Night)? Regardless, Daniel has done an extraordinary job of providing the sonic backdrop to what is truly an extraordinary film. Edith was lucky enough to speak to writer / director Brady Corbett and one of his leads, Guy Pearce, a few weeks back, so do listen to that if you haven't already. Both go into great detail about the nuances of Daniel's work. But who better to really dive deep with than the man himself?…
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1 Soundtracking Everyman Film Club Live With Jesse Eisenberg 40:49
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We have such a treat for you on our latest episode, as we bring you the conversation Edith had awith writer, director and star of A Real Pain, Jesse Eisenberg, in the latest of our Soundtracking Everyman Film Clubs. Also featuring a brilliant turn by Kieran Culkin, A Real Pain tells the story of two cousins who visit Poland to honour their family's history, but encounter all manner of personal complications along the way.…
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1 Soundtracking Everyman Film Club Live: Emilia Perez Special 32:39
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We have another of our Soundtracking Everyman Film Club shows for you today, which we thought we'd share as a bonus episode to mark the extraordinary recognition the musical drama Emilia Perez has received. Landing a whopping 13 Oscar nominations, Emilia Perez tells the story of a Mexican lawyer who is offered an unusual job of helping a notorious cartel boss retire and transition into living as a woman. Edith was lucky enough to be joined at Everyman Broadgate by writer / director Jacques Audiard, Zoe Saldana - who plays the lawyer, Rita - and Clement Ducol and Camille, who collaborated on the music. Since Jacques doesn't speak great English, we also had translator Sophie on stage, so thank you in advance for you patience as first he gives his answers and then she relays them to us.…
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1 Gary Yershon On His Work With Mike Leigh 37:35
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Our latest guest on Soundtracking is composer Gary Yershon, who joins us to reflect up 3 decades of collaborations with Mike Leigh, and more specifically Mike's latest movie, Hard Truths. Starring Marianne Jean-Baptiste , Michele Austin , and David Webber, the plot follows the plight of a depressed and nay-saying woman and the relationship with her jovial sister Chantelle. Gary is absolutely fascinating on Mike's process when it comes to both filmmaking and music - so this is well worth a listen.…
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1 Jason Reitman On The Music Of Saturday Night 42:23
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Our latest guest on Soundtracking is Jason Reitman, director and co-writer of Saturday Night. The story follows producer Lorne Michaels and a team of writers, comedians and crew as they prepare for the 1975 premier of Saturday Night, which of course became Saturday Night Live. Remarkably, and in keeping with the spirit of the show, composer Jon Batiste wrote much of the score live at the end of shooting each day.…
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1 Brady Corbet & Guy Pearce On The Music Of The Brutalist 37:03
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Our latest guests on Soundtracking are Brady Corbet and Guy Pearce, respectively director and star of multi-award winning film, The Brutalist. In it, Adrien Brody plays a Hungarian-born Jewish architect who survives the Holocaust and emigrates to the United States , where he struggles to achieve the American Dream until a wealthy client changes his life. The cast also features Felicity Jones , Joe Alwyn , Raffey Cassidy , Stacy Martin , Emma Laird and Alessandro Nivola . The Brutalist is scored by Daniel Blumberg - and both Brady and Guy talk about its remarkable intricacies at length.…
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1 James Mangold & Monica Barbaro On The Music Of A Complete Unknown 53:39
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Our latest guest on Soundtracking is James Mangold - a returning hero - who joins us to discuss his Bob Dylan biopic, A Complete Unknown. And, as a bonus, we also have a wee chat with Monica Barbaro, who plays Joan Baez in the movie, in what's a simply divine performance. Starring Timothee Chalomet, A Complete Unknown follows Dylan's early success until his notorious and controversial use of electronic instruments at the Newport Folk Festival in 1965.…
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Soundtracking with Edith Bowman
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Our latest guest on Soundtracking is Pablo Larrain, who returns to the podcast to discuss the release of his stunning biopic, Maria. Starring Angelena Jolie as Maria Callas, it follows the seven days before the opera singer's death in 1977 Paris as she reflects upon her life and career.
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1 Florence Pugh, John Crowley & Nick Payne Talk We Live In Time [CONTAINS SPOILERS] 41:45
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Our latest guests in yet another bonus episode of Soundtracking are director John Crowley, writer Nick Payne and leading lady Florence Pugh, who joined Edith for a special Q&A to discuss their new film, We Live In Time, which is on general release now. In a beautiful, funny meditation on life, death, relationships and parenthood - among many other universal themes - Florence stars alongside Andrew Garfield as we follow a relationship over the course of a decade in non-linear fashion.…
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1 Robert Eggers & Chris Columbus On The Music Of Nosferatu 39:17
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Our latest guests on an exceedingly busy period for Soundtracking are Robert Eggers and Chris Columbus, respectively the writer/ / director and producer of Nosferatu. A remake of the 1922 silent film of the same name , the film stars Bill Skarsgård as the titular character, with Nicholas Hoult , Lily-Rose Depp , Aaron Taylor-Johnson , Emma Corrin , Ralph Ineson , Simon McBurney and Willem Dafoe among the cast.…
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1 Kris Bowers On The Music Of Wild Robot, Bridgerton & Green Book 36:27
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The final of our pre-Christmas gifts to you is composer Kris Bowers, who joins us primarily to discuss his work on the beautiful Dreamworks animation, The Wild Robot. Edith also gets into her love of Bridgerton and Green Book
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Following Edith's chat with Will Ferrell and Harper Steele, the second of our Christmas Soundtracking offerings to you sees the wonderful Cynthia Erivo return to Soundtracking to discuss her performance as Elpheba Thropp in Wicked. We spoke to director John Chu and composer Stephen Schwartz around release, but we're delighted to have got a little time with Cynthia, who is absolutely magnificent in this role.…
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1 Will Ferrell, Harper Steele & Producer Rafael Marmor On Will & Harper 32:08
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First things first: many apologies to Rafael Marmor, producer of Will & Harper, who Edith's producer Ben criminally fails to namecheck in his script to this live show at Everyman Broadgate with Will Ferrell, Harper Steele ... and RAFAEL MARMOR!!!! This is the first of a festive bundle of chats about film and music. And, boy, is it a goodie: as Edith labelled it in the shared folder where we store all our recordings for the podcast. this is the 'actual' Will Ferrell and Harper Steele. Yes, the actual Will Ferrell and Harper Steele joined Edith in front of an audience at Everyman Broadgate to discuss their beautiful documentary, Will & Harper, alongside producer Rafael.…
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