Ep. 12 | From Golf Pro to Business Coach: Monetizing Your Personal Brand with Eric Cogorno

Structure and Soul Podcast

In this inspiring episode of Structure and Soul, we're kickin' it with golf pro turned business coach, Eric Cogorno. With over 15 years in the golf industry and a seven-figure online coaching business under his belt, Eric shares his journey from one-on-one golf coaching to building an online brand. He now uses his expertise to help personal brands monetize their skills.

Listen in as Eric takes us from picking golf balls on the range to running a multimillion-dollar business, his challenges with scaling, and how he uses goal-setting to create sustainable success. Whether you're a coach, consultant, or service-based entrepreneur, Eric’s insights on personal branding and scaling online can help you elevate your business game!

Key Takeaways:

Golf Pro to Business Coach: Eric shares his journey from in-person golf coaching to building a seven-figure online coaching business.

Mindset Magic: Eric talks about the mindset shifts needed to grow from a $90,000/year business to $1.2 million annually.

Goal-Setting Gold: Eric emphasizes the importance of long-term goal-setting and visualization in achieving big goals.

Content Creation Tips: Eric shares practical tips for creating consistent content and improving over time.

Actionable Strategies:

• Commit to creating 100 pieces of content, and treat the first ones as practice.
• Use consistent calls-to-action to direct your audience to one offer.
• Focus on improving just one aspect of your content (lighting, editing, etc.) every few videos to see long-term results.
• Write down and visualize your goals daily to keep moving toward your long-term vision.

"If you truly believe your product can help someone, it’s your ethical responsibility to sell it to them."

Connect with Eric Cogorno:

• YouTube: Eric Cogorno Golf
• New Channel: Lessons I've Learned with Eric Cogorno
• Website: ericcogornogolf.com

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.