Innehåll tillhandahållet av Mortgage Marketing Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mortgage Marketing Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Mortgage Marketing Radio
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Manage series 3575680
Innehåll tillhandahållet av Mortgage Marketing Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mortgage Marketing Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
…
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300 episoder
Markera alla som (o)spelade ...
Manage series 3575680
Innehåll tillhandahållet av Mortgage Marketing Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mortgage Marketing Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
…
continue reading
300 episoder
Minden epizód
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Mortgage Marketing Radio
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In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success. Takeaways We Are In A Challenging Market, A Transaction Recession. Mindset Is Crucial For Mortgage Professionals. Soichiro Honda's Story Exemplifies Resilience And Persistence. Connections, Conversations, And Conversions Are Key To Thriving. Focus On Solving Real Problems For Clients And Partners. Building Relationships Can Lead To Strategic Alliances. ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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1 How to Grow Production by 30% Teaching Agent Classes 44:35
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Takeaways Using agent classes to differentiate yourself from other loan officers. Approximately one-third of Nate's business comes from agents who attended his classes. Nate believes that presenting to a group is essential for success in sales. Social media is a powerful tool for engagement. Utilize private groups to foster community and learning. Balance in-person and virtual training for effectiveness. Leverage affiliates to expand your reach and audience. Chapters 03:02 The Importance of Agent Classes 06:04 Challenges and Strategies in Hosting Classes 08:56 Leveraging Classes for Business Growth 12:08 Social Selling and Engagement Techniques 14:55 Tracking Success and Impact of Classes 21:38 Overcoming Imposter Syndrome in Teaching 22:56 Post-Class Engagement and Follow-Up Strategies 25:30 Building Relationships Through Social Media 26:41 The Subtle Art of Asking for Referrals 29:11 Getting Started with Teaching Classes 33:17 In-Person vs. Virtual Training 36:09 Leveraging Affiliates for Greater Reach Connect With Nate On Instagram LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit , which aims to provide actionable insights for industry professionals. Takeaways What's old is new again; fundamentals are crucial The Modern Mortgage Summit offers valuable insights and networking opportunities Take action and put yourself in the path of opportunity Engaging with your database can lead to unexpected referrals Chapters 05:43 The Importance of Fundamentals in a Changing Market 10:44 Building Relationships and Asking for Referrals 17:15 Preparing for the 100 Calls Challenge 25:51 The Modern Mortgage and Real Estate Summit The Modern Mortgage & Real Estate Summit Connect With Todd Bookspan on Instagram ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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1 How to Go from Closing 2 to 10 Loans Per Month 41:09
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In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. Takeaways Building rapport through social media can enhance professional relationships. Transitioning from 2 to 10 loans per month requires a structured approach. Daily activities should focus on learning, lead generation, and fulfillment. Referrals and introductions are key to generating new business. Niche markets can provide unique opportunities for loan officers. Timestamps: 00:00 Introduction 00:49 Building Rapport in the Digital Age 03:09 The Role of Coaching in Loan Officer Success 05:54 From 2 to 10 Loans: The Path to Growth 08:49 Daily Strategies for Loan Officers 10:54 The Importance of Productivity Over Busyness 12:12 Knowing When to Say No 14:56 Finding Business: The Power of Referrals 18:09 Understanding Your Community and Self 19:57 Niche Markets: Finding Your Unique Position 23:00 Sales Skills vs. Marketing: The Balance 25:50 Effective Lead Generation Techniques 28:56 Building Relationships with Referral Partners 32:08 Mastering Lead Generation and Conversion Connect With Sam on LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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1 Turning Setbacks into Success [Voice Note] 12:22
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In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success. Takeaways We Are In A Challenging Market, A Transaction Recession. Mindset Is Crucial For Mortgage Professionals. Soichiro Honda's Story Exemplifies Resilience And Persistence. Connections, Conversations, And Conversions Are Key To Thriving. Focus On Solving Real Problems For Clients And Partners. Building Relationships Can Lead To Strategic Alliances. ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. Takeaways: Understanding the balance sheet is key to financial literacy. Homeownership significantly impacts long-term wealth accumulation. Loan officers must adapt to the current transaction recession. Realtors and financial advisors play different but complementary roles. Creating new referral models can enhance business opportunities. Building relationships with financial advisors is essential for loan officers. Timestamps: 00:00 Introduction to the New Year and Business Planning 07:57 Understanding the Role of a Certified Liability Advisor (CLA) 16:11 Navigating the Transaction Recession: Realtors vs. Financial Advisors 24:04 Building Relationships with Financial Advisors 24:25 Building Relationships with Financial Advisors 28:58 Expanding Your Network: The Power of Referrals 30:51 Creating Value Through Conversations 34:15 Non-Correlated Referral Sources 38:59 Joining the Community for Continuous Learning Want to connect with Todd Ballenger and go deeper? Join the Certified Liability Advisor Free Community ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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1 2025 Strategic Planning [Voice Note] 13:43
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In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeaways Evaluate your activities to identify what drives revenue. Focus on top-performing activities to build momentum. Streamline or eliminate underperforming initiatives. Analyze conversion rates to identify bottlenecks. Maximize relationships with referral partners for better results. Become top of mind through consistent visibility. Consider your methods for lead generation and branding. Engage in bold conversations with referral partners. Understand the importance of being well-known in your market. Take actionable steps toward your 2025 goals. ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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Mortgage Marketing Radio
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1 Growing Your Reach and Reputation [Voice Note] 8:58
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In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation. Episode Resources : ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS PODCAST 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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1 Voice Notes: Testing Google's NotebookLM 26:03
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Welcome to the Show In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast. What You’ll Learn in This Episode AI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output. Practical Use Cases: Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episodes, study guides, and FAQs. Maintaining Authenticity: Strategies for using AI without losing your unique brand voice. Webinar to Podcast Workflow: Geoff’s step-by-step process for repurposing a webinar into an AI-driven podcast episode. Episode Highlights New Content Goals: Geoff announces his plan to release two episodes per week, including shorter “Voice Notes” style episodes. Deep Dive on Notebook LM: Upload any content (transcripts, documents, videos) for instant summaries and insights. Use AI to generate interactive conversations, study guides, and more. Geoff’s real-world example: transforming a webinar transcript into a 14-minute conversational podcast. Episode Resources: Google Notebook LM Learn More About myAgent Classes ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS PODCAST 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…
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1 A Change I’m Making in My Content - Voice Notes 10:55
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ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify
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Mortgage Marketing Radio
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1 The Balancing Act of Being a Mortgage Originator 41:24
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In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Timestamps 00:00 The Challenge of Wearing Many Hats 02:54 The Importance of Personal Branding 06:03 Time Management and Relationship Building 08:59 Effective Relationship Building Strategies 11:46 Evaluating Content Creation Efforts 14:57 Operational Efficiency in Content Creation 18:08 The Balance of Content and Fundamentals 20:59 Creating Relevant and Engaging Content 24:10 Building a Personal Brand in the Mortgage Industry 26:54 Confidence and Authenticity in Sales 30:00 Final Thoughts on Content and Relationships…
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In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024. The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration. Timestamps: 00:00 Introduction to Jane Floyd and Her Journey 03:02 The Importance of Passion and Mindset 05:58 Skill Set vs. Mindset: What Comes First? 08:57 Handling Mistakes with Integrity 11:55 Building Relationships with Realtors 15:01 Sources of Business and Community Engagement 17:59 Strategies for Attracting New Realtors 23:50 Attracting Like-Minded People 25:17 The Importance of Open Houses 26:51 Building Relationships with Realtors 30:06 The Power of Reputation and Reach 32:06 Adapting to Market Changes 35:16 Creating Engaging Social Media Content 39:29 Innovative Marketing Strategies 41:44 Planning for Future Success Connect With Jane Instagram LinkedIn Leave Us a Podcast Review Double Your Agent Referrals! Learn More About myAgent Classes…
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Mortgage Marketing Radio
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1 How to Create Trust & Build Value With Realtors 46:50
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In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss: Why understanding your customer's journey is key to success. How to build trust and add value to Realtor partnerships. The importance of preparation and intentionality in sales meetings. Using social media to connect authentically with referral partners. Long-term marketing strategies for 2025 and beyond. Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market. Episode Resources : Listen to Kelly's Podcast Take the Realtor Referral Quiz Learn More About myAgent Classes…
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Mortgage Marketing Radio
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1 Mastering LinkedIn for Mortgage Professionals 35:23
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In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn. Key Takeaways: LinkedIn is a powerful platform for generating revenue Engagement rules differ significantly on LinkedIn Finding referral partners on LinkedIn requires a tailored approach. Video content is gaining traction but written content still performs well. Episode Resources: Connect With Dan on LinkedIn Join the Podcast Private Community Leave Us a Review…
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Mortgage Marketing Radio
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1 Building The 'Billion Dollar Banker' Brand 47:25
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In this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships. Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service. The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business. Connect With Nicole : LinkedIn Instagram YouTube Review the Podcast Ready to Double Your Agent Referral Without Cold-Calling or Chasing Agents? Learn more about myAgent Classes here.…
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