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013 AI, SEO & How to Crush Your Competition with Trends
Manage episode 424051464 series 3556166
Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.
Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest.
What is Covered:
-The basics of creating a content strategy and buyer persona
-The power of data analysis and insights into web traffic sources
-Why being a brand is a superpower both for leaders and competitors in any market
-SWOT vs. PEST analysis
-The nuances of SEO strategies for different countries and cultures
-Content strategies for top, middle and bottom of the funnel
-The impact of AI on SEO and success stories of leveraging AI tools
-Most common SEO mistakes
-Why you should regularly update and repurpose your content
-Why strong company culture is crucial in the growth stage
-Frustration KPI and knowing you customer journey
Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy
-Learn more about Semrush https://www.semrush.com/
-Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/
-Learn more about MarketVeep https://marketveep.com
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/
-Follow us on X https://twitter.com/market_veep
-Follow us on Instagram https://www.instagram.com/market_veep/
-Find us on Facebook https://www.facebook.com/marketveep/
20 episoder
Manage episode 424051464 series 3556166
Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.
Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest.
What is Covered:
-The basics of creating a content strategy and buyer persona
-The power of data analysis and insights into web traffic sources
-Why being a brand is a superpower both for leaders and competitors in any market
-SWOT vs. PEST analysis
-The nuances of SEO strategies for different countries and cultures
-Content strategies for top, middle and bottom of the funnel
-The impact of AI on SEO and success stories of leveraging AI tools
-Most common SEO mistakes
-Why you should regularly update and repurpose your content
-Why strong company culture is crucial in the growth stage
-Frustration KPI and knowing you customer journey
Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy
-Learn more about Semrush https://www.semrush.com/
-Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/
-Learn more about MarketVeep https://marketveep.com
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/
-Follow us on X https://twitter.com/market_veep
-Follow us on Instagram https://www.instagram.com/market_veep/
-Find us on Facebook https://www.facebook.com/marketveep/
20 episoder
ทุกตอน
×1 019 Boundless Living: The Global Pursuit of Intentional Happiness 46:32
1 018 The Road to $50M: A 25X Growth Playbook Fueled by Sales Grit 51:15
1 017 Building Partnership Networks for Scalability 47:49
1 016 How to Elevate Your Brand with Swag 38:49
1 015 Empowering Manufacturers to Fund Marketing and Sales Initiatives 36:49
1 014 Sales Training for Sustainable Scalability 45:35
1 013 AI, SEO & How to Crush Your Competition with Trends 52:10
1 012 AI, Call Tracking and Lead Generation 41:44
1 011 The Happiness Advantage: Elevating Sales Recruitment 38:26
1 010 Happy Sales Blueprint: Training, Skills and Mentorship 49:33
1 009 How to Get Comfortable Being Uncomfortable 11:43
1 008 Giving Generously and Company Culture 23:43
1 007 Saying No Can Be a Positive Thing 13:43
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