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How to Write Clear Messages That Win, with Business Author, Ben Guttmann
Manage episode 407388628 series 3560828
Innehåll tillhandahållet av Nicole Schmied and Matt Deulley. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Nicole Schmied and Matt Deulley eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Why are some business messages effective — while others fall flat?
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Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.
In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.
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