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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innehåll tillhandahållet av Gary Alden. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gary Alden eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We know we’re supposed to be getting ready for retirement, but it’s so complicated that we’re not sure how! Whether you are investing to build wealth, protect your family, or preserve your assets, Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. Listen as Gary and Chris cut through the confusion of retirement on ‘Retire with the Aldens’ every week!
Innehåll tillhandahållet av Gary Alden. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gary Alden eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We know we’re supposed to be getting ready for retirement, but it’s so complicated that we’re not sure how! Whether you are investing to build wealth, protect your family, or preserve your assets, Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. Listen as Gary and Chris cut through the confusion of retirement on ‘Retire with the Aldens’ every week!
Gary Alden gets into the intricacies of Social Security benefits, particularly focusing on divorce spousal benefits, the recent Social Security Fairness Act, and survivor benefits for those who have remarried. He highlights the importance of understanding how these benefits work and the implications of recent legislative changes on individuals' financial situations. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses the critical role of financial advisors in retirement planning, and how to identify the right financial advisor. He emphasizes the importance of proactive communication, understanding fees, and the fiduciary duty of advisors to act in their clients' best interests. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden gets into the intricacies of retirement planning, emphasizing the importance of understanding personal financial needs and the realistic returns required to meet those needs. He highlights real-life examples of couples with varying savings and income needs, illustrating the challenges of achieving desired retirement income. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses Juan Soto's record-breaking contract with MLB and the significant tax implications that come with it. He covers the importance of tax planning for retirement, emphasizing strategies like Roth conversions and the need for careful financial planning. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden talks about the importance of estate planning, particularly insights from Warren Buffett on creating a will and having open discussions with family about financial wishes. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses the impending changes to Social Security, particularly the proposed increase in the retirement age and its implications for retirement income planning. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden gives his insights on market predictions for 2025 and the necessity of long-term planning over short-term speculation. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden explains the importance of understanding Social Security benefits and the various claiming strategies that can significantly impact retirement income. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses Qualified Charitable Distributions (QCDs), Social Security benefits for divorced individuals, and the 72T rule for early withdrawals from retirement accounts. He emphasizes the importance of understanding these financial tools to maximize tax savings and benefits, and the necessity of consulting with financial advisors to navigate the complexities of these regulations. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden explains the complexities of social security benefits and retirement contributions, highlighting the potential pitfalls retirees face, such as losing benefits due to earnings and the new super catch-up contributions for retirement plans. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden explains how those nearing retirement can prepare for a potential layoff, emphasizing the importance of assessing one's financial situation, maintaining an emergency fund, and understanding guaranteed income sources. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden explains the importance of timing social security claims, the benefits of having multiple income sources in retirement, and the necessity of long-term care insurance. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses the potential for a strong economic recovery reminiscent of the Roaring 20s, as predicted by UBS. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden discusses the importance of estate planning and the common mistakes people make, such as not having a will. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
Gary Alden talks about the complexities of retirement planning, focusing on withdrawal strategies, the impact of market conditions, and the importance of strategic income planning. He highlights the significance of understanding the order of returns when retiring, the necessity of stress testing financial plans for longevity, and the benefits of bucket planning to ensure financial security throughout retirement. To schedule a complimentary financial plan with Kingwood Investment Group visit thekig.com Gary Alden and Christopher Alden of Kingwood Investment Group have years of experience and personalized services focused on your needs, wants, and long-term goals. They have helped clients with retirement planning, personal finances, taxes, estate planning, wealth management, and so much more. Listen as Gary and Christopher cut through the confusion of retirement on ‘Retire with the Aldens’ every week! See omnystudio.com/listener for privacy information.…
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