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002: Myth, Media, and the Digitoral Era
Manage episode 155927698 series 1171085
Innehåll tillhandahållet av Raw Business Walkcast and Andrew Barnabas Smith. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Raw Business Walkcast and Andrew Barnabas Smith eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode I discuss my further thoughts on storytelling in marketing. This time I discuss utilizing the framework of myth and fable to tell better stories in the digitoral (digital + oral) era through Facebook Video and Snapchat. This train of thought was launched by the book "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.
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