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001: Be Interesting, Tell the Truth, Be the Truth
Manage episode 155927699 series 1171085
Innehåll tillhandahållet av Raw Business Walkcast and Andrew Barnabas Smith. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Raw Business Walkcast and Andrew Barnabas Smith eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode I discuss my thoughts about John Emory Powers' rules for advertising that he developed at the turn of the 20th century. 1. Be interesting 2. Stick to the truth 3. If the truth isn't tellable, fix it so it is I came across these concepts while listening to the audiobook version of "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.
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