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S2E16 Our $130k Mistake in Affiliate Marketing
Manage episode 441600127 series 3436298
Innehåll tillhandahållet av Melissa Kwan. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Melissa Kwan eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…
On this episode, Melissa and Todd recount the painful memories of spending $130k on affiliate marketing over 10 months; an experience Melissa considers the “biggest financial mistake she’s made in her career”.
Takeaways:
• Why we jumped into this channel too early
• Reasons why this strategy was a colossal failure for us
• Why you should stay away from affiliate marketing (for now)
• The complexities of affiliate marketing nobody told you about
• Things you need in place before affiliate marketing might work
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- Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
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