The 'inbound' PR Method With Iliyana Stareva PR For Humans With Mike Sergeant podcast

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Innehåll tillhandahållet av Mike Sergeant. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mike Sergeant eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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The 'inbound' PR method with Iliyana Stareva

6y ago 31:14

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MP3•Episod hem

Innehåll tillhandahållet av Mike Sergeant. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mike Sergeant eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results.
Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives all internal communication for the Partner Program. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

… continue reading

33 episoder

#Business News #Business #Marketing #Mike Sergeant #Communication #Media #Sergeant #Public Speaking #CEO #Coaching #Banking #Investor Relations

Artwork

The 'inbound' PR method with Iliyana Stareva

PR for Humans with Mike Sergeant

published 6y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Mike Sergeant. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mike Sergeant eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results.
Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives all internal communication for the Partner Program. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

… continue reading

33 episoder

#Business News #Business #Marketing #Mike Sergeant #Communication #Media #Sergeant #Public Speaking #CEO #Coaching #Banking #Investor Relations

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